In the context of increasingly deep international economic integration, the development of the domestic market to stimulate domestic consumption has created more opportunities for Vietnamese enterprises to develop, expand the consumption channels of goods, and give consumers the opportunity to use high-quality Vietnamese goods. In the province, the campaign "Vietnamese people prioritize using Vietnamese goods" is increasingly going into depth along with the quality of domestic goods being improved and trade promotion programs being implemented, creating a spreading influence for Vietnamese goods.
Co.opmart Viet Tri supermarket has a variety of domestically produced goods and agricultural products with promotional and incentive programs to stimulate consumption of Vietnamese goods.
The province's commercial infrastructure is constantly being invested in and modernized. In addition to the system of traditional markets that have been renovated, upgraded, and newly built, other types of commerce such as convenience stores, supermarkets, and shopping centers have also developed, bringing new consumer experiences and opening up consumption spaces for businesses and cooperatives.
Activities to support enterprises and cooperatives in the province to participate in trade fairs, exhibitions, and trade connection conferences to introduce, advertise, and promote products to consumers; connect the consumption of OCOP products of the province with provinces and cities nationwide; build Vietnamese sales points and OCOP sales points have contributed to promoting the consumption of local products in particular and Vietnamese goods in general.
In 2023, the Department of Industry and Trade will support the construction of 6 Vietnamese sales points called Proud of Vietnamese Products - Quintessence of Vietnamese Products in Thanh Son, Thanh Thuy, Tan Son, Cam Khe, Yen Lap districts and Phu Tho town.
In 2023, Vien Hau store (Pho area, Thanh Thuy town, Thanh Thuy district) was supported to build a Vietnamese point of sale. Mr. Nguyen Khac Vien - Store owner said: "Our store was partially supported by the Department of Industry and Trade in terms of facilities and was consulted on how to arrange and manage sales scientifically according to Vietnamese point of sale criteria. Thereby, I see that the store is neatly and beautifully displayed, customers coming to shop can easily choose essential products, the store's revenue increased by about 15% compared to before. To improve business efficiency, meet the needs of buyers, we import and distribute Vietnamese branded products, ensure conditions for goods circulating on the market according to the provisions of law and prioritize products recognized as high-quality Vietnamese goods".
Along with creating development space, departments, branches and localities have many forms of support to improve the competitiveness of enterprises and products such as: Supporting enterprises, cooperatives and business households in building product brands, codes and barcodes; implementing training, guiding digital skills, ways to introduce and promote products, customer data management software and promoting online sales on commercial sites and e-commerce trading floors. Thereby, helping enterprises affirm their brands, improve quality and designs, increase competitiveness in the domestic market and towards export.
In 2023 alone, the Department of Industry and Trade supported the development and registration of trademark protection for 3 products and the application of electronic stamps and QR Codes for 11 units with a quantity of 140,000 stamps. The Department of Agriculture and Rural Development supported 180,000 OCOP product management stamps, 90,000 product labels, and 20,000 sets of product packaging, helping to upgrade and standardize OCOP products.
Supermarkets, distribution and retail stores in the province also actively implemented many activities to stimulate demand for diverse Vietnamese goods.
Mr. Ngo Duy Hien - Deputy Director of Co.opmart Viet Tri Supermarket said: "The supermarket has over 10,000 items for sale, including products in the fresh and processed food, household appliances, clothing, cosmetics... of which Vietnamese goods account for about 90%. Every year, the supermarket implements many large programs and events with deep promotional programs to stimulate consumption of Vietnamese goods and increase sales."
The programs have contributed to changing consumers' awareness and behavior to prioritize using Vietnamese goods, contributing to promoting strong development of the domestic market, ensuring balance of supply and demand of essential goods, contributing to stabilizing prices of goods circulating on the market.
To create a widespread influence for Vietnamese goods, enterprises, production and trading establishments also need to proactively diversify products with competitive prices; create connections to get the most reasonable costs at all stages to help goods reach domestic consumers quickly and effectively; closely follow market developments to have specific production plans, balancing appropriate output for each item.
Nguyen Hue
Source: https://baophutho.vn/tao-suc-lan-toa-cho-hang-viet-215231.htm
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