| Hanoi: Connecting safe agricultural products and food to markets in the city Connecting safe agricultural products and food to markets in the capital city of Hanoi |
In recent times, agricultural products and seasonal fruits of the provinces have been promoting their approach to consumers in the capital and across the country through social networking platforms, bringing in hundreds of orders worth hundreds of millions of VND after each livestream sales session.
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| Representatives of Phuong Toan fruit distribution chain discuss ways to promote on social media platforms |
Present at the Ham Yen orange supply-demand connection conference (Tuyen Quang province) in Hanoi on December 9, Ms. Nguyen Thi Phuong - owner of Phuong Toan fruit distribution chain - said: "Livestream sales is the most practical form to reach consumers, without the need for a business location, minimizing intermediary costs and providing consumers with the most necessary information.
Currently, Phuong Toan fruit distribution chain with 3 stores in Hanoi, each livestream on TikTok and Facebook platforms, we have hundreds of orders with the best prices and product quality to consumers.
At the same time, with livestream space right at orange and lychee gardens in Hung Yen and Hai Duong provinces... it has created a close, familiar, and intimate environment for consumers with the production areas, helping to bring seasonal product information from the provinces to consumers.
Obviously, with the initiative in applying digital technology, many businesses and cooperatives have advertised their products through the TikTok platform, or social networks such as Facebook, Zalo... Thanks to that, not only promoting sales but also the agricultural product brand of the cooperative or locality is known by many consumers.
In addition to promoting online promotion, provinces and cities are still actively implementing traditional trade promotion activities in the Hanoi market, such as: Tuyen Quang orange promotion conference in Hanoi; Yen Bai province's agricultural and aquatic products introduction week in Hanoi; Hung Yen orange week; Lai Chau province's agricultural products exhibition and introduction week, etc., to introduce to consumers in the capital agricultural products, specialties, OCOP products of localities, etc.
Promoting the consumption of Ham Yen oranges in Tuyen Quang province is an example. In 2023, the orange area of the whole district will be 5,100 hectares, with an output of 75,000 tons of fruit. Although it has been widely consumed nationwide and in large supermarket chains such as Winmart, Co.opmart, etc., the current development of orange trees in Ham Yen district is still limited, especially in the consumption of fresh oranges.
The main orange season starts from November of the previous year to the end of January of the following year. Large output is difficult to sell, low selling price, orange consumption still depends on traders, affecting the income of people in growing areas and business revenue.
Ms. Nguyen Thi Tinh - Director of Yen Lam Green Agricultural Cooperative said that the cooperative has over 50 hectares of oranges grown according to VietGAP standards, and will move towards organic production. Although the area of oranges grown is relatively large, the biggest difficulty of the cooperative at present is that it has not been able to link up with businesses to consume the output of the products, while still having to depend on traders.
Therefore, the cooperative hopes that authorities at all levels and trade promotion organizations will support consumption connections in the Hanoi market in general and the whole country in particular, to avoid the situation of good harvest but low prices.
Ham Yen orange is one of many stories about Vietnamese agricultural products and fruits when the harvest season comes, the output is unstable, the selling price is low. To solve this problem, in recent times, along with the efforts of local authorities, Hanoi city has also provided great support in connecting and supporting output for farmers in provinces/cities.
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| Signing of Memorandum of Understanding at the Conference on promoting consumption of Ham Yen oranges in Hanoi |
Accordingly, in 2023 alone, the Hanoi Department of Industry and Trade has coordinated with more than 30 provinces and cities to implement practical activities to strengthen the connection between supply and demand of goods to serve the Hanoi market and other localities in many forms such as: Supporting businesses in Quang Tri, Bac Kan, Tay Ninh, Hai Duong, etc. to work directly with Hanoi's distribution system to introduce and connect specialty and typical products.
Organize and support provincial businesses, participate in over 40 trade connection activities, fairs, and goods weeks in Hanoi and other provinces; introduce and provide a list of 3,000 products from 30 provinces and cities to the Hanoi distribution system so that the distribution systems can proactively connect.
Up to now, many agricultural products and OCOP products of provinces and cities have "stood" on supermarket shelves and clean food store chains in Hanoi and have been prioritized by consumers.
With the support of Hanoi City, to promote and connect seasonal products and agricultural products of provinces and cities, the Hanoi Department of Industry and Trade also recommends that localities need to diversify direct and online promotion forms, conduct digital transformation, promote agricultural product brands on digital platforms to thereby increase the spread of agricultural products and specialties of their localities in Hanoi in particular and the whole country in general.
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