SHB and its corporate culture in the new era

The mission of corporate culture in the new era

During his lifetime, President Ho Chi Minh once affirmed that: "Culture lights the way for the nation. Culture plays the greatest role in all social activities of mankind, making people live better". This saying not only reflects the importance of culture in social life, but also serves as a guideline for building a strong cultural foundation in all fields, including businesses.

Corporate culture is a system of values, beliefs and principles of action that each organization builds and maintains throughout its operations. It is a factor that directly affects the success and sustainability of the organization. A strong culture helps businesses maintain stability and is the foundation for promoting innovation, enhancing solidarity and improving work performance. Especially in the context of globalization and technology explosion, corporate culture is not only an internal story of the organization but also a force that accelerates the integration and development process.

National cultural values ​​are clearly depicted and expressed through artistic performances at the SHB and T&T Group Cultural Festival.

Vietnam is preparing to enter a new era – an era of national development, where opportunities and challenges intertwine. Only with a strong culture can businesses adapt, innovate and conquer new heights.

Vietnamese cultural identity is characterized by values ​​such as flexibility, creativity, humanity, perseverance and community spirit. When these values ​​are applied to corporate culture, they will create an internal strength, helping Vietnamese brands shine and affirm their position in the international market.

On the other hand, corporate identity can contribute to national identity. Strong businesses, with a culture of innovation and sustainability, will be important factors in promoting economic development, creating products and services with strong national identity, contributing to enhancing the national brand. At the same time, the development of these businesses will also create positive values ​​for the community and society, enhancing the position and prestige of the country.

Generally speaking, corporate culture not only helps Vietnamese businesses go faster and further, but is also a fundamental factor for the nation to rise up, integrate and develop strongly in the new era.

SHB: Building a corporate culture full of identity, reaching out with the country

Saigon-Hanoi Commercial Joint Stock Bank (SHB) has built and spread a strong corporate culture. After more than 3 decades of development, SHB has created a unique culture, characterized by 6 core values ​​"Heart - Trust - Faith - Knowledge - Intelligence - Vision". In which, the value "Heart" is taken as the root, the center to develop the following values. That is the Heart dedicated to the community, to society, to the country, all actions come from the heart to create good and sustainable values; is one-minded, united, and with the same direction.

In business activities, SHB does not do business at all costs but always puts itself in the position of customers to understand, share and accompany customers through ups and downs, responding to the direction of the Party, Government and State Bank... With timely support from SHB, many businesses have recovered after the "storm", operating stably and developing.

A strong culture cannot be separated from national identity. SHB culture is the continuation of traditional values, combined with innovative thinking to suit modern trends, creating the future. From there, SHB has created an open, friendly working environment and encouraged innovation throughout the system.

The bank pays special attention to building a corporate culture in which “people are the main subject”, helping employees develop and advance in their work. SHB culture is not only a solid foundation for the bank to develop but also a strength that connects thousands of people on their journey to reach out.

SHB's Heart is also clearly demonstrated when the bank is always steadfast in its goal of sustainable development in parallel with the country's development; linking the strength of the enterprise with the prosperity and strength of the country. SHB accompanies the national strategy by investing in sustainable agricultural projects, clean energy, key projects, logistics, etc. The bank also actively participates in social security activities, contributing to all aspects of life such as culture, education, sports, health, etc.

SHB becomes a common home for people with loving hearts.

Not only preserving its identity, SHB also demonstrates its pioneering spirit in the new era - the green and digital era. This is a journey of sustainable development, where businesses go hand in hand with their responsibility to society, the environment and apply technology to innovate more strongly. In particular, the message of the country's leaders about the era of the Vietnamese people's rise is like a "call to arms", urging the spirit of action, breakthrough and further development of SHB in particular and economic organizations in general.

In the steps towards the new era, SHB puts people and corporate culture as the foundation for strong transformation; takes technology and digitalization as the driving force for breakthrough; and takes sustainable development and green banking as long-term goals.

The cultural festival of SHB and T&T Group took place on March 15 at My Dinh Stadium (Hanoi) with the theme "Steadfastly entering the new era" affirmed that pioneering and breakthrough spirit. Not limited to a corporate cultural festival of two leading economic organizations, the event is a story connecting the past and the future, continuing tradition and vision in the new era, the harmony between national pride and the aspiration to contribute of each Vietnamese person, business, and bank. SHB people across the land of Vietnam share the same will, the same desire, carry a loving and enthusiastic heart, contributing to the development of the country and the people.

The cultural festival of SHB and T&T Group gathered 15,000 employees, representing 80,000 domestic and foreign workers of the two organizations, selected with the priority criteria of workers directly involved in production in various fields and industries. This is the first time in history that a corporate cultural festival in Vietnam has been organized on an unprecedented scale, imbued with the spirit of the international Olympics. The event was marked by the torch procession and the flame from Hung Temple lighting up My Dinh Stadium; and the record number of people singing the National Anthem at a corporate cultural festival in Vietnam.

Source: https://nhandan.vn/shb-va-dau-an-van-hoa-doanh-nghiep-trong-ky-nguyen-moi-post867645.html