Purchasing power skyrocketed
According to Vietnamese consumer habits, at the end of the year, many people often reward themselves with a few items after a year of hard work, many people have the need to buy things to renovate their homes. Therefore, technology products are always in high demand during this time.
In September 2024, Apple launched the iPhone 16, creating a "fever". Many people in Hai Duong are also hunting for this phone. According to Mr. Pham Ngoc Cuong, manager of the Mobile World store on Ngo Quyen Street (Hai Duong City), from the time it opened for sale (September 27) to November 9, the store has sold nearly 200 iPhone 16s.
Mr. Pham Hung Son, representative of HC Hai Duong Electronics Supermarket (Hai Duong City) said that according to the rule, starting from November, people's demand for shopping in general and technology products in particular increases. Currently, every day, HC Hai Duong Electronics Supermarket welcomes about 120-160 customers, an increase of 20-30% compared to September and before. Of these, about 60% of customers buy technology products.
To catch the year-end shopping wave, HC Hai Duong Electronics Supermarket has planned to proactively source goods early with a full range of segments from mid-range to high-end. Currently, the supermarket's warehouse has about 10,000 products, of which technology products account for 50%. For televisions, most customers choose products in the segment of 15-16 million VND/unit, laptops from 12-13 million VND/unit.
Nowadays, products such as smartphones, laptops, tablets, televisions, etc. are always changing, integrating the most modern technologies to enhance features, becoming a superior factor, competing with competitors to attract customers.
For TVs, most customers' needs today focus on TVs with sizes ranging from 55-65 inches. In the past 1-2 years, TVs have become thinner and thinner, while integrating artificial intelligence (AI). Currently, there are many TV brands on the market that possess outstanding AI technology such as TVs from Samsung, LG... TVs with integrated AI have virtual assistants, smart search, face recognition, users can use speech to use functions...
In addition, many manufacturers have launched 4K resolution TV lines. This resolution has perfectly sharp, realistic images even when viewed on a large screen. The transition between scenes or movements on the screen are very smooth.
Mr. Nguyen Vu Truong in Tan Binh ward (Hai Duong city) wants to buy a 65-inch TV and said: "After consulting, I see that there are many product lines on the market with many price ranges, TVs are increasingly designed to be more beautiful, sharper and have more features".
Anticipating the AI fever, laptop manufacturers are also constantly releasing models integrated with this technology. With AI laptops, users can easily perform complex tasks such as professional image editing, creating high-quality videos for work, etc.
Full of incentives for buyers
To build customer trust and create competitiveness, many technology businesses increasingly focus on improving service quality for buyers.
The Gioi Di Dong chain of stores is implementing the "Buy on installment" program. When participating in this program, users do not need to pay in advance or pay very little in advance but can still take the product home to use immediately. The remaining amount will be paid in installments in the following months. According to Mr. Pham Ngoc Cuong, manager of the Gioi Di Dong store on Ngo Quyen Street (Hai Duong City), the incentive programs are all introduced on the website and on social networking sites to spread widely to consumers.
HC Hai Duong Electronics Supermarket is implementing a promotional month called "Golden Day of Shocking Prices" on Fridays, Saturdays and Sundays (from November 1-20). At the supermarket, many TV lines from brands such as LG, TCL, Sony... have discounts of 7-44% compared to the listed price. Specifically, LG 55-inch TV, LED screen, 4K resolution costs nearly 9.5 million VND/unit, a reduction of more than 7.4 million VND. When buying this type of TV, customers will also receive a wall clock worth 500,000 VND and a single induction cooker worth 1.5 million VND. Samsung 50-inch TV costs nearly 11 million VND/unit, a reduction of nearly 4 million VND, with a gift of a wall clock worth 500,000 VND...
Not only large electronics supermarkets in the city, customers at electronics supermarkets in rural areas also enjoy many incentives. At Media Mart electronics supermarket in Tu Ky town, many products are being offered at attractive prices. Laptop brands such as Lenovo, Asus, Dell... have discounts from 18-29%. Asus laptops cost nearly 12 million VND/unit, a discount of 5 million VND; Lenovo laptops cost nearly 10.9 million VND, a discount of 3.4 million VND; iPhone 16 ProMax phones cost more than 34.6 million VND/unit, a discount of nearly 2.4 million VND...
According to Mr. Nguyen Van Trang, manager of Media Mart electronics supermarket in Tu Ky town, the number of customers coming to see and shop at the supermarket is currently 20-30 times per day, an increase of about 20% compared to September and before. Mr. Trang added that in addition to preferential programs for buyers, the establishments also pay attention to customer care and after-sales services. This is one of the factors that helps score points in the eyes of customers. Currently, Media Mart supermarkets nationwide have many customer support services such as 0% interest installment support, free shipping and installation at home...
HUYEN TRANGSource: https://baohaiduong.vn/san-do-cong-nghe-gia-hoi-cuoi-nam-397738.html
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