'Traditional TV producers should learn from Le Tuan Khang'

Việt NamViệt Nam04/12/2024

Director Tran Ngoc Phong explained: "Le Tuan Khang uses the same formula in the videos, which is taking Mrs. Sau to a funeral on the island and encountering obstacles along the way...'.

Le Tuan Khang is loved for his honest personality and rustic, rural video making style - Photo: FBNV

The attraction of the name Le Tuan Khang comes from his honest personality, making videos about simple rural life and partly thanks to the incident at the TikTok Awards 2024 awards night.

As of 10am on December 3, TikTok channel of Le Tuan Khang With over 11.1 million followers, the most recent video has garnered 331 million views with 6.4 million likes and shows no signs of slowing down.

Notably, in the livestream session on the evening of December 1, Tuan Khang attracted more than 600,000 viewers, breaking the previous record of TikToker Vo Ha Linh.

Achieving impressive achievements that few KOLs/KOCs or even celebrities in Vietnam can reach is thanks to his honest personality and simple way of making videos.

Le Tuan Khang's formula for success

Director Tran Ngoc Phong explained: "Le Tuan Khang uses the same formula in his videos, which is taking Mrs. Sau to a funeral on the island and encountering obstacles along the way. What makes the male TikToker attractive is that the audience cannot guess what will happen next.

The story of going to a funeral on a hill is simple, everyday and humorous, but is cleverly constructed with subtle insertion techniques, unexpected twists and ironic situations that make the audience constantly curious and interested.

Le Tuan Khang makes a video with simple content, revolving around rural life with the cast
Le Tuan Khang makes a video with simple content, revolving around rural life with a strong cast of "homegrown" actors in the neighborhood - Screenshot

This is something that even professional screenwriters cannot keep up with. With their skillful "hiding clues" technique, Mrs. Sau and Tuan Khang's journey through the islet was constantly interrupted by unexpected problems.

This way of telling the story reminds the viewer of the suspenseful style like 8 year old bride in India, where a simple event like going from home to the street can span multiple episodes, yet the audience is still eager to watch and does not want to miss any episode.

In terms of filming techniques, camera angles, settings, costumes, props, or character development, everything in an episode is very minimalistic and intimate.

However, it is that simplicity that creates a special attraction, making it easy for the audience to accept and enjoy.

The script structure is simple but skillfully handled, bringing natural appeal.

This shows that sometimes it is possible to tell a compelling story without being complicated or elaborate.

Perhaps traditional TV makers, including me, should learn how to create content and transform stories into images from this generation of young TikTokers.

Because in this era, sometimes you have to catch up with the trend, otherwise you will be left behind immediately."

The attraction comes from life and culture of the West

True to the description above TikTok “Life in my hometown, peaceful and simple!”, videos on Le Tuan Khang channel carry the beauty of Western culture, cleverly recreated with humorous and creative situations.

In recent years, many content creators have exploited the rustic life of Vietnamese villages and attracted a certain number of followers such as Mrs. Tan Vlog, Choa Countryside Kitchen, 1997 Memories, Countryside ...

Le Tuan Khang is the same. Before the TikTok awards ceremony incident and the noise from Khiet Dan's friends, the male TikToker already had a favorite audience.

The life and culture of the West through the lens of Le Tuan Khang is very simple and rustic.

In the video posted on April 30, 2022, Le Tuan Khang brings a realistic and intimate perspective on a Western-style death anniversary.

The video records the scene of relatives, aunts, uncles, and cousins ​​gathering together to prepare for the death anniversary such as processing fish, picking vegetables, chopping coconut, wrapping purple sticky rice cakes...

Tuan Khang shared: "A Western death anniversary has 4 trays, guys. Memorial service on the island is an annual event, every year".

The memorial service on the island was realistically recreated by Le Tuan Khang through videos on TikTok - Photo: screenshot

Le Tuan Khang's confidences, although still full of spelling mistakes, naive and somewhat clumsy expression, exude sincerity.

The way he affectionately calls his followers "uncles, aunts, brothers and sisters" makes the audience feel closer and warmer.

That simplicity, sincerity and loveliness were clearly shown in the livestream celebrating 10 million followers on the evening of December 1.

The images on Le Tuan Khang's personal page are always associated with simple life in the countryside - Photo: FBNV

Not only expressing gratitude, Tuan Khang also made the audience laugh with the promise "I will ask my mother to cook sour soup and braised fish to invite you guys to come eat for 9 million".

Reader Vinh sent back Tuoi Tre Online wrote: "This friend is gentle, cute, simply makes funny clips for entertainment.

Your honesty is evident in the fact that if you are not sure about the content of the clip, you are willing to send it to the network security department for censorship first.

Compared to some other famous TikTokers who are often "high on power", she is like a cool, gentle and simple breeze.

More importantly, you not only bring laughter but also help your neighbors and contribute to introducing the image of your homeland to everyone through the small screen.

For those who don't like it, they can choose not to watch it. He doesn't harm anyone, doesn't do anything offensive or negatively affect culture or customs, on the contrary, he spreads positive values, helping himself and the surrounding community."

Le Tuan Khang was born in 2002 in Soc Trang province. Since childhood, he helped his parents raise ducks to make a living. Because of the difficult life, he went to Saigon to do many jobs, from wood factory worker to motorbike taxi driver, sometimes working up to 20 hours a day.

In 2022, he left the city to return to his hometown to help his parents. In his free time, he makes videos and posts them on TikTok, recording his simple everyday moments.

Later, Tuan Khang invited relatives and neighbors to film together and quickly attracted the love of the online community.

Before attending the TikTok Awards 2024 event, Le Tuan Khang participated in casting. Flip 8 : Sunny Bracelet directed by Ly Hai. He currently has a role in Flip Side 8 or not has not been revealed by the manufacturer.


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