With the potential and advantages of the locality, along with the orientation of developing key typical products, in recent years, Thanh Hoa province has implemented many solutions, built projects to develop key products, special products, and products with local advantages. Thereby, contributing to the gradual restructuring of economic sectors, creating jobs, increasing income, and making an important contribution to poverty reduction and economic growth.
Producing socks for export at the high-end socks and bras factory (belonging to Jasan Vietnam Co., Ltd.), Dinh Lien commune (Yen Dinh). Photo: Khanh Phuong
Affirming Vietnamese brands in the international market
Pioneering in building a chain from production to processing of agricultural products, Lam Son Sugarcane Joint Stock Company (Lasuco) has continuously developed, becoming a partner with many large enterprises in the international market, actively contributing to the development of the province's agricultural sector. Specifically, Lasuco's sugar products have achieved Halal certification - a mandatory certification when exporting goods to Muslim countries, which are a demanding market but full of potential when accounting for 1/4 of the world's population. To date, Lasuco's sugarcane products exported to this market account for 40% of total export output, of which rock sugar products alone account for about 30 tons per month. In particular, since 2020, after launching Lavina food green nutritional products such as: protein-rich brown rice milk - Ojita, red bean brown rice milk - Ojita, sugarcane cell nutrition water
Mitaji; MiATA fresh sugarcane juice with lime flavor..., Lasuco's international market is increasingly expanding. Currently, there are many enterprises in countries such as Japan, Korea, Kazakhstan, USA, Germany, Netherlands... that have signed cooperation contracts with the company. Lasuco's export revenue in recent years has reached about 200 billion VND/year.
In the structure of industrial export products, along with traditional products such as: cement, stone, wood chips, sugar, tobacco, seafood, garments, footwear... the market has begun to record deeply processed products and high added value such as: steel, beer, granular sulfur, benzene, p-xylene...
As one of the enterprises that has contributed a lot to the province's export turnover, in recent years, Hanoi - Thanh Hoa Beer Joint Stock Company has constantly innovated, improved product quality, expanded export markets, and gradually reached out to demanding markets. It can be mentioned that from the end of 2023 to now, the enterprise has successfully exported many batches of Thabrew canned beer to the Russian Federation market. Mr. Nguyen Kien Cuong, Director of Hanoi - Thanh Hoa Beer Joint Stock Company, said: The successful export of Thabrew canned beer batches is thanks to the unit's investment in applying modern technology and advanced scientific advances in the production process. At the same time, the product is produced with its own unique flavor from the combination of hops and malt barley imported directly from Europe. International standards such as: ISO 9000 - international standards for quality management and quality assurance, ISO 14000 - standards for environmental management, ISO 22000 - standards for food safety management have also been completed by the company, meeting the strict regulations of many demanding markets. Currently, the Russian trade partner has signed an exclusive contract to distribute 2 product lines of Thanh Hoa canned beer and Thabrew canned beer with an output of 1 container/month in 2024 and from 2025, the output will double.
Along with the Russian market, the company is also promoting the export of products to the American market. In addition to applying international standards to improve product quality, Hanoi - Thanh Hoa Beer Joint Stock Company is also actively building many trade promotion and advertising programs, contributing to expanding the export market, marking an important step in continuing to maintain the market, bringing the Thanh Hoa beer brand and Thabrew canned beer to the world.
A mark for the agricultural export production sector of Thanh Hoa province recently recognized by the market is that Ho Guom - Song Am High-Tech Agriculture Company Limited cooperated with the Institute of Agricultural Genetics (Ministry of Agriculture and Rural Development) to select and test seedless litchi varieties in Ngoc Lac district with an area of about 30 hectares in Nguyet An commune, according to VietGAP and GlobalGAP processes. This seedless litchi product is highly appreciated by the market for its quality and has been exported to Japan and the United Kingdom. This has shown its mark, proving the remarkable progress of agricultural production and export enterprises of Thanh Hoa province, meeting the standards of product quality and GlobalGAP production processes.
Create confidence in potential and advantages
Currently, Thanh Hoa province has 212 enterprises participating in exporting to 53 markets with 55 types of goods. The structure of exported goods has gradually improved towards deep processing and increased value. The province's export strengths include textiles, footwear, industrial products, agriculture, forestry, fishery, minerals, etc. Of which, there are 36 enterprises exporting agricultural products, including: 6 enterprises specializing in exporting aquatic products, 2 enterprises exporting cassava starch, 4 enterprises exporting vegetables and fruits, 4 enterprises exporting sedge baskets, sedge boxes, sedge trays, 2 enterprises exporting livestock meat, 18 enterprises exporting forestry products. The main export items are: cassava starch, canned cucumbers, canned pineapples, fish meal, frozen clams, surimi fish cakes, etc. Along with that, the protection and branding of products are also of interest to departments, branches, and localities. Accordingly, as of early August 2024, the whole province had more than 400 protection certificates granted to enterprises and business establishments, including trademark registration, geographical indications, industrial designs, and patent solutions. In addition, dozens of products were granted collective trademark certificates. Of which, 4 products were certified for geographical indications associated with local place names, including Hau Loc shrimp paste, Nga Son sedge, Luan Van Tho Xuan grapefruit, and Thuong Xuan cinnamon; 23 products were established for intellectual property rights, such as Do Xuyen - Ba Lang fish sauce, Khuc Phu fish sauce, Hong Do silk, Truong Giang conical hats, Tu Tru sticky rice cake, Lang Chanh longan candy, Phu Quang lam tea, Ha Yen shrimp paste, Lang Ai soy sauce, etc.; hundreds of products of agricultural, forestry, and fishery production and processing enterprises were certified for trademarks.
Workers of Hanoi - Thanh Hoa Beer Joint Stock Company in the production line of Thabrew canned beer products.
In order for Thanh Hoa's key products to conquer "demanding" markets and contribute significantly to the completion of the province's socio-economic development goals, the Provincial People's Committee has directed relevant departments and branches to implement many activities such as: Connecting production and product consumption; supporting the promotion of brands and trademarks. In addition, the Department of Industry and Trade also implements trade connection activities, bringing goods into modern distribution channels; promoting connection activities between enterprises, production facilities, cooperatives with large domestic distribution systems, export enterprises to support the consumption of goods, gradually forming production and product consumption chains. At the same time, the industry and trade sector also focuses on promoting new-generation FTAs to help businesses exploit and make the most of the advantages and opportunities from these agreements in conjunction with the province's advantages to expand investment, diversify export and import markets; in which the focus is on in-depth propaganda and dissemination, according to each specific field and industry.
According to statistics from Thanh Hoa Customs Department, in the first 7 months of 2024, the total export turnover of the province reached nearly 3 billion USD, with key products being: plywood, flooring, wood chips, footwear, clothing; cassava starch, clams, fish meal, surimi fish cakes, canned vegetables and fruits, frozen suckling pigs... In particular, the export market is increasingly expanding, in which the focus is on the markets of EU countries, ASEAN and Japan, China, Korea, Russia, the United States... The successful export of high-quality key products of Thanh Hoa to the above "difficult" markets not only contributes to the effective consumption of key products, typical of high quality, but also opens a new stage of development, creating confidence in the potential and advantages. Thereby, improving the competitiveness of Thanh Hoa's key products in the domestic market; gradually setting the goal of exporting more products, increasing income for people.
Article and photos: Khanh Phuong
Last article: Connecting, hoping to make Thanh products "take off".
Source: https://baothanhhoa.vn/dinh-vi-hang-hoa-xu-thanh-tren-thi-truong-bai-2-nhung-buoc-chinh-phuc-an-tuong-222096.htm
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