On the evening of December 13, the 4th Ho Chi Minh City International Music Festival - HOZO (Ho Do) 2024 opened at Nguyen Hue walking street (District 1, Ho Chi Minh City), with a series of HOZO Super Fest performances.

Accompanying the event, Colusa - Miliket cleverly integrated the message "Connecting generations - Connecting family" into all activities. The brand's booth is not simply a place to enjoy cuisine but also a connecting space, where grandparents, parents and children can together preserve meaningful moments, while enjoying familiar flavors associated with memories through each generation.

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The pinnacle of cultural and musical space of HOZO Super Fest 2024 with the companionship of Colusa - Miliket. Photo: Colusa - Miliket

Journey of family bonding at HOZO Super Fest 2024

In the context of an increasingly developed society, when differences in culture, technology and lifestyle unintentionally create a gap between generations, preserving family ties has become more valuable than ever. Colusa - Miliket, with more than half a century of accompanying Vietnamese consumers, has chosen HOZO Super Fest 2024 as a fulcrum to convey a profound message about family connection, arousing affection through each emotional experience.

Within the framework of the HOZO 2024 International Food Festival, the Colusa - Miliket booth attracted attention with its modern, creative design, while imbued with traditional spirit. This is not only a space for diners to explore unique dishes but also a place to connect generations through cultural and culinary values.

The menu at the booth made a strong impression with the harmonious combination of familiar flavors and new creativity. From the "Hai Tom Kraft Noodles" - a symbol associated with many generations of Vietnamese people - to innovative products such as Tom Yum spicy and sour cup noodles, fragrant Thai shrimp hot pot, or light seaweed noodles with shiitake mushrooms, each dish brings a unique experience, captivating diners.

Not only that, the “Buy 1 Get 1 Free” promotion at two golden hours every day created a bustling atmosphere at the booth. A large line of people eagerly waited to enjoy the promotion, highlighting the brand’s appeal and spirit of connection in the colorful international festival event.

Exciting experience space at Colusa-Miliket booth

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Check-in space evokes old memories with the modern look of the "two-shrimp noodle" brand. Photo: Colusa - Miliket

The most impressive highlight of Colusa - Miliket at HOZO Super Fest 2024 is Comi Zone - an interactive space full of energy with many unique activities. Here, visitors have the opportunity to participate in exciting games such as "Comi skillfully overcomes terrain" or "Comi bounces on strength", where agility and team spirit are challenged. Attractive gifts for the winners not only create more joy but also evoke the connection between family members, from grandparents, parents to children.

The delicately designed check-in corners have also become the highlight attracting attention, where visitors can capture memorable moments with family and friends. Each photo, each smile at the booth not only conveys happiness but also clearly shows the meaningful message of the campaign: connect and share.

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Exciting activities at Comi Zone attract multi-generational families. Photo: Colusa - Miliket

Ms. Ha Thu, a Gen Z diner, shared: “I am really impressed that Colusa - Miliket not only brings delicious dishes but also creates a space for family connection. This is the first time my mother and I sat together, enjoying the familiar taste of the 'two-shrimp kraft noodles' package, while recalling memorable memories.”

Meanwhile, Mr. Minh Hoang, a member of the older generation, expressed: “I have been familiar with Hai Tom noodles since I was a child. Seeing the brand become more and more creative with many new products while still maintaining traditional values ​​makes me extremely proud.”

Spreading values, shaping the future

Colusa - Miliket's campaign at HOZO Super Fest 2024 is not only a promotional event but also represents a strategic move to strengthen the brand's position in the international market. Through a series of activities with bold creative imprints and conveying humane messages, Colusa - Miliket has built a cultural bridge, bringing Vietnamese values ​​closer to the international community.

Colusa - Miliket's commitment goes beyond providing quality products; it is to spread the profound meaning of family attachment, preserve traditional values ​​and promote a sustainable lifestyle. The journey of "Connecting generations - Connecting love" will continue to be preserved and developed by the brand, as an affirmation for the future of the mission of elevating the quintessence of Vietnamese cuisine, accompanying all generations on the journey to conquer the future.

Bich Dao