Vietnam's digital transformation platform will be "both broad and deep" In the software-as-a-service business segment, Base (or Base.vn) is a prominent startup in supporting digital transformation of businesses based on platforms. Established in August 2016, Base is one of the leading technology companies in self-developing enterprise management platforms. Sharing with VietNamNet about his ambitions for the new year, Mr. Nguyen Thuong Tuong Minh, CEO of Base, said: "In 2024, we will continue to develop the product platform in both depth and breadth, with the goal of solving more problems for businesses, in a more in-depth and complete way". In addition, according to Base's CEO, the goal of this platform in 2024 is to bring the latest, most advanced technologies, and the best experiences closer to 800,000 Vietnamese businesses.

Base's platform is helping digitally transform many Vietnamese businesses.

According to reports from Gartner and IDC, revenue in the global SaaS (software as a service) market is expected to reach 172.8 billion USD. In Vietnam, the market providing software as a service will be 1.2 billion USD in 2024, with a compound annual growth rate (CAGR) of 29% in the period 2022-2024. The main growth driver of the SaaS industry is the increasing demand for in-depth digital transformation in businesses. Therefore, businesses tend to invest in many SaaS technology solutions, build digital management spaces and internal data systems for more comprehensive, centralized and effective business management. 200% growth with Vietnamese smart home devices In Vietnam, the "smart home" field is still new, but the market has quite clear segmentation. Each segment has the presence of Vietnamese companies. With its technological equipment, the smart home industry is opening up many opportunities for young businesses with the capacity to research and develop products. According to Mr. Nguyen Duc Quy, General Director of Vconnex, 2023 is generally a challenging year for the smart home industry. However, difficulties and challenges will create a compressive force, helping units to prepare thoroughly and know how to take advantage of opportunities to quickly rise. The General Director of Vconnex said that in 2023, the company researched, developed and completed 9 new products, achieving a growth rate of over 20%. "We are very optimistic about a more explosive 2024 when the product range is rich and the safety and security features of product design have been recognized," said Mr. Quy.

Vconnex's IoT Make in Vietnam product is introduced in the Thai market.

Commenting on 2024, the founder of Vconnex believes that the Vietnamese smart home market will grow dramatically. This is in the context that Vietnamese smart home brands have overcome the initial years of struggling, starting to have a clear direction and a more methodical way of making products and brands. With that perspective, Vconnex aims to grow by 200% in 2024 with a core strategy of designing products with safety, security, and savings in mind. Not only stopping at the smart home segment, with the advantage of mastering the international oneM2M standard IoT platform, in 2024 Vconnex will also deploy smart factory projects, smart agriculture, solving digital transformation problems for businesses and the State to catch up with the technology wave with the strong development of AI, 5G... "We believe that, with the advantage of mastering technology and understanding local culture, Vconnex can develop products that compete with both domestic and international brands", Mr. Nguyen Duc Quy shared. Vietnamese browsers and search engines compete equally with Google The digital world is a new space for economic growth, but at the same time, the development of technology also poses many challenges in ensuring national security, protecting national digital sovereignty as well as protecting user data. Therefore, building digital tools and means to support people to access and exploit values ​​from the digital environment safely and conveniently plays a very important role in the process of national digital transformation, promoting the development of the digital economy and digital society. In the context of the digital world gradually becoming a private playground for technology giants, Vietnam is one of the few countries that owns browsers and search engines developed by domestic enterprises. Up to now, Vietnam's Coc Coc browser has over 30 million users. The Coc Coc search engine alone has attracted more than 600 million monthly queries.

Virtual assistant is now integrated into Coc Coc.

According to Coc Coc CEO Nguyen Vu Anh, with the existing premise of products and technological capabilities, Coc Coc has the aspiration and will devote all its enthusiasm and efforts to develop its browser and search engine to become a national digital platform. In terms of products, in 2024, Coc Coc will continue to invest in Generative AI. This startup is cooperating with a number of major technology partners in Europe to develop a large language model (LLM) that is most optimized for Vietnamese. At the same time, Coc Coc will integrate the large language model into the search engine and browser, making the features truly useful, solving specific "pain points", thereby bringing the best experience to users. On the other hand, Coc Coc also aims to increase market share, especially on mobile devices. Sharing with VietNamNet , Coc Coc's CEO said that the moves to strengthen the anti-monopoly legal corridor in Europe and the US are an opportunity for Coc Coc to compete fairly with major technology companies in the world.

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