The trend of intra-Asian tourists continues to shape Vietnam's tourism growth in 2024. In particular, the total demand of international tourists to Vietnam in the first 6 months of the year increased 1.7 times over the same period.
This is the assessment of Klook, Asia's leading e-commerce platform for travel experiences and services, in its report assessing Vietnam's tourism picture in the first half of 2024.
According to Klook, figures from the platform show that total international travel demand to Vietnam in the first 6 months of 2024 increased 1.7 times compared to the same period in 2023. Northeast Asian markets such as South Korea, Taiwan and Hong Kong are the main growth drivers, accounting for nearly half of bookings to destinations across Vietnam on Klook.
Among them, Taiwan continues to be one of the markets with the highest growth rate in visitors to Vietnam, 4 times higher than the same period last year.
Strong growth was also recorded from tourists from countries in the Southeast Asian bloc, with Indonesia leading the way with a 6-fold increase in tourism demand to Vietnam, followed by the Philippines with a 3.5-fold increase.
Notably, Klook also recorded a doubling of travel demand to Vietnam from the US market in the first half of 2024, showing signs of strong recovery in this key sending market.
Destinations such as Da Nang, Hanoi, Phu Quoc, Ha Long and Ho Chi Minh City continue to attract a large number of international visitors. In particular, Hanoi leads the growth with bookings increasing three times compared to the same period last year, while Phu Quoc recorded a significant growth of 2.5 times.
With the current growth momentum, while the peak international tourist season will come in the last months of the year, the tourism industry will easily reach the target of welcoming 17 - 18 million international tourists this year.
4 new travel trends of Vietnamese tourists
Along with the growth of international tourists, the tourism demand of Vietnamese tourists also maintained a positive growth rate. Notable tourism trends include:
Travel like a local: Vietnamese tourists increasingly prefer authentic and unique travel experiences, want to immerse themselves in local culture and travel like a local.
Travel "more, faster, more compactly, and more closely": Vietnamese tourists are shifting to short, spontaneous trips in the neighborhood or around the city, instead of long vacations.
Historical discovery tourism: More and more young Vietnamese tourists are interested in visiting historical sites and heritage sites, especially those that have been digitized and have improved travel experiences.
Prioritize "value-for-money experiences" : Vietnamese travelers are increasingly focused on spending wisely and are willing to spend more on valuable travel experiences, but also don't forget to look for deals and discount codes.
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