About 100 booths with hundreds of delicious dishes made from local products were brought to the "Event introducing OCOP products associated with traditional craft villages of Ba Ria - Vung Tau province". The event took place from December 27 to 29, 2024. Each OCOP product is like a "cultural ambassador" of the locality, bringing to the people and tourists the traditions, customs and living habits of the locality. OCOP PRODUCTS ATTRACTING CUSTOMERS  |
| Provincial leaders and guests visit OCOP products of Ba Ria - Vung Tau province. |
Taking a tour around the OCOP product display area and regional specialties within the framework of the "Event introducing OCOP products associated with traditional craft villages of Ba Ria - Vung Tau province", at the Revolutionary Traditional House (No. 1 Bacu, Vung Tau City), Ms. Pham Thi Ha (Vung Tau City) chose to buy some OCOP products of Ba Ria - Vung Tau such as dried shrimp, cashew nuts, yams, etc. She visited, tried the products and found them very delicious and beautifully designed. The products displayed at the event were quite scientific, of good quality and friendly. Not only tried at this event, but her family still uses some OCOP products of the province every day. Because these are products with origin, origin, quality, safety inspection and clear price list. "I see that many OCOP products of the province can compete with products of other countries. I hope the province opens more events like this so that people have the opportunity to interact with them. I have carefully researched the prices of some products that can be given as gifts during Tet and plan to order them as gifts for relatives," said Ms. Pham Thi Ha. Ms. Truong Thi Viet Anh, Anh Phuong Fish Sauce Company Limited, brought Anh Phuong fish sauce products. "At this event, I bring fish sauce products from my hometown Xuyen Moc. Through this event, I hope to introduce the specialties of the district in particular, and Ba Ria - Vung Tau province in general, to consumers. I hope to have more events like this so that consumers will know more about the products," said Ms. Viet Anh.
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| Foreign tourists enjoy chocolate products of OCA Company, Chau Duc district. |
Not only Ba Ria - Vung Tau province, many OCOP products of provinces and cities also attract people and tourists. We can mention products with strong cultural characteristics of the locality such as grapes, apples, seaweed, salt of Ninh Thuan province, Tay Ninh rice paper, brocade of Lam Dong... Each product when tourists enjoy or visit, identify through the packaging, immediately remind them of that region like a subconscious. Mr. Le Quoc Nam, Director of Binh Minh Food Technology Company (Ninh Thuan province) specializing in producing seaweed products, said that Ninh Thuan is a sunny and sandy region, but it is this climate that produces many agricultural products that when mentioned, people immediately remember this land such as grapes, apples, salt, seaweed... Through this event, Ninh Thuan wants to introduce to the people of Ba Ria - Vung Tau and tourists the typical OCOP products of Ninh Thuan. Enterprises hope that there will be more programs like this in the province and the whole country to create conditions for OCOP products to become closer to consumers.
INCREASING CONNECTIONS AND LINKS As a locality that attracts a large number of tourists with more than 13 million visits each year, OCOP products of Ba Ria - Vung Tau have a distinct advantage in on-site export compared to other localities. To bring OCOP products closer to tourists, OCOP product owners also pay great attention to promoting on-site products.
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| Tourists enjoy seafood products of Ba Ria - Vung Tau province. |
As a regular participant in promotional activities, Mr. Lam Quang Long, owner of Ba Long deer farm (Chau Duc district) said that the province's OCOP products when participating in promotional activities and events like this are always favored by customers. For example, this time Ba Long deer farm brought 2 OCOP products: deer antlers soaked in honey and deer antlers wine. "When I first started displaying the products, many customers came to visit and learn about them and I also sold 6-10 products. This is a very good opportunity to connect and expand the market for businesses," said Mr. Lam Quang Long. Ba Ria - Vung Tau's OCOP products all focus on production according to ISO, VietGAP, food safety and hygiene standards, achieving HACCP, VietGAP certification, product traceability, packaging, and diverse designs. Input material areas are concentrated in rural areas. The types of OCOP products are also mainly concentrated in the group of food, medicinal herbs, beverages, handicrafts, etc., so they are easy to put into the supply chain for tourism. Therefore, in many localities, businesses in the province have formed many connection models, exploiting the strengths of the OCOP program and typical rural industrial products to create more sightseeing, experience and shopping spots for tourists. For example, Chau Duc district organizes and maintains 3 points of display and sale of OCOP products in Binh Ba commune, Suoi Rao and Ngai Giao town; organizes an agricultural fair to connect supply and demand. Long Dien district organizes a House to introduce and display OCOP products, typical rural industrial products at the Long Dien District Cultural - Sports - Tourism Center (Long Phuong Hamlet, Long Dien Town, Long Dien District) and an OCOP product display point at the Department of Agriculture and Rural Development. In the strategy of bringing OCOP products closer to tourists, Ba Ria - Vung Tau continues to promote communication and promotion of OCOP products. In addition to mobilizing tourism service businesses to bring OCOP products into tourism, 100% of the province's OCOP products have been listed on the market.
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| People and tourists visit OCOP products of Ba Ria - Vung Tau province. |
Mr. Nguyen Hai Dang, Deputy Director of the Provincial Post Office, said that in order to support entities in building and promoting OCOP products on e-commerce platforms, Vietnam Post Corporation has founded and operated the e-commerce platform buudien.vn to promote and introduce products of local households and businesses. From 2021 to present, the Provincial Post Office and the Department of Agriculture and Rural Development have coordinated to organize communication and training sessions on e-commerce platforms for more than 1,000 local production households and businesses on knowledge, skills and practices in creating accounts/stores, how to post and introduce their products on digital stores. To date, 100% of OCOP certified products have stores on e-commerce platforms; 93.5% of agricultural production households have stores on e-commerce platforms. “In the coming time, the Provincial Post Office will continue to communicate, guide, and train... to increase the rate of production households and businesses with booths and products eligible to be put on the Post Office's e-commerce platform. In addition, in order to help farmers bring their products to domestic consumers, the Provincial Post Office will take advantage of its existing diverse transportation system and its connection with consumption channels such as post offices in provinces and cities across the country to build a plan to connect agricultural product consumption for the province's localities,” Mr. Hai Dang informed.
Article and photos: DONG HIEU
Source: https://baobariavungtau.com.vn/kinh-te/202412/ket-noi-lan-toa-san-pham-ocop-dia-phuong-1030658/
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