Connecting trade of OCOP Quang Nam products with Da Nang suppliers

On the morning of August 17, in Da Nang City, the Department of Agriculture and Rural Development of Quang Nam Province and Da Nang City jointly organized a conference to connect suppliers with export enterprises and trade promotion organizations in 2024.

Connecting trade of OCOP Quang Nam products with distributors in Da Nang City

Participating in the conference, on the supplier side, there were OCOP product owners from Quang Nam province and Da Nang city; on the product distribution and consumption side, there were a system of supermarkets and shopping centers in Da Nang city, along with a number of export enterprises and trade promotion organizations.

The conference aims to connect trade and seek opportunities for Quang Nam OCOP products to enter distribution and consumption systems in Da Nang City and towards export.

Mr. Ngo Tan - Deputy Director of the Department of Agriculture and Rural Development of Quang Nam province said that Quang Nam OCOP products are increasingly being positively received by consumers.

Speaking at the opening of the Conference, Mr. Ngo Tan - Deputy Director of the Department of Agriculture and Rural Development of Quang Nam province said that after nearly 7 years of implementing OCOP products, the whole province has 407 products of 325 organizations and business units, including 302 food products, 32 beverage products; medicinal products; 47 handicraft products, 2 eco-tourism products. Of which, 5 products have been submitted to the central government for 5-star recognition. Quang Nam OCOP products are increasingly improved in quality, packaging designs are improved and trusted by consumers.

As for Da Nang City, as of August 2024, the city has 101 products evaluated and recognized as OCOP products, including 1 potential 5-star product. There are 74 entities participating in the OCOP program, including 35 business households, 13 cooperatives and 26 enterprises. Regarding product groups, there are 75 products in the food industry; 12 products in the beverage industry, 4 products in the medicinal herbs and medicinal herbs products group; 9 handicraft products and 1 eco-tourism product.

Representative of Coopmart Da Nang Supermarket gives notes to put OCOP products on supermarket shelves

“The OCOP program is increasingly receiving positive responses, the program's influence is growing, demonstrated through the number of units registering to participate in the program increasing each year. The subjects participating in the program are increasingly bold in investing in new production lines, advanced technology; product quality is increasingly improved, packaging and label designs are improved; trade promotion is more proactive …”, said Mr. Ngo Tan - Deputy Director of the Department of Agriculture and Rural Development of Quang Nam province.

Signing a memorandum of understanding on cooperation in supplying and consuming OCOP products between OCOP entities and supermarkets in Da Nang City

At the Conference, Quang Nam OCOP subjects raised difficulties and obstacles in the process of commercializing products, and proposed solutions to connect and consume products. Such as supporting OCOP products to do business on digital platforms; displaying and introducing Quang Nam OCOP products at display points in Da Nang City; supporting products on supermarket shelves; proposing support for bringing OCOP products to promote trade in foreign markets. On the side of product distribution and consumption units, they shared and raised conditions and issues to note when bringing goods to supermarkets, such as design, packaging, branding, etc.

Within the framework of the conference, many OCOP entities in Quang Nam and supermarkets in Da Nang City signed a memorandum of understanding on cooperation in supplying and consuming OCOP products.

Source: https://congthuong.vn/ket-noi-giao-thuong-san-pham-ocop-quang-nam-voi-cac-nha-cung-cap-da-nang-339608.html