For more than 33 years of operation, HEINEKEN Vietnam has always been a significant contributor to the country's economic development. In 2023 alone, the company contributed 0.5% of GDP to the Vietnamese economy and continued to be among the top taxpayers in Vietnam. In mid-January 2025, at the Friendship and Cooperation Cities forum organized by the People's Committee of Da Nang City, HEINEKEN Vietnam CEO Wietse Mutters continued to affirm the goal of sustainable development with the country and people of Vietnam in the future.
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| Mr. Wietse Mutters, Managing Director of HEINEKEN Vietnam, spoke at the Friendship and Cooperation Cities Forum. |
Da Nang - An important strategic "stronghold" of HEINEKEN Vietnam
Accordingly, Mr. Wietse Mutters expressed his impression of the outstanding economic achievements of Da Nang City, where the enterprise has located the most modern brewery in the Central region, and is also considered the city of Larue beer - a brand with a strong local identity. Larue is not only attached to the people in everyday moments but also accompanies the city in many important cultural and tourism events, contributing to promoting the development of the economy and society here.
In 2024, Larue continues to affirm the brand's commitment with a series of meaningful events such as: Da Nang Enjoy Festival, Larue Love Da Nang music night or Larue Lumifest New Year's Eve party gathering thousands of participants in the vibrant atmosphere of music and light. This brand last year officially signed a memorandum of understanding with Da Nang City to promote and develop local tourism. In addition, Larue continues to uphold the tradition of supporting local people in difficult circumstances through the program "Larue and the community celebrate a happy New Year".
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| Representatives of Larue Beer and the Department of Tourism of Da Nang city signed a memorandum of understanding on cooperation to promote and develop local tourism in July 2024. |
On the basis of sustainable cooperation, the General Director of HEINEKEN Vietnam affirmed his commitment to continue accompanying Da Nang in the new era and towards common prosperity goals.
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| Larue brand accompanies many cultural and tourism events of Da Nang city people. |
Practical action "For a better Vietnam"
With a large market size, young population structure and growing middle class, Mr. Wietse Mutters said that although the beer industry has faced some challenges in recent years, Vietnam is still and will continue to be a potential market for HEINEKEN.
Not only the economic aspect, HEINEKEN Vietnam always puts the community and people as one of the top priorities in its sustainable development strategy. Most recently, the company cooperated with the Vietnam Red Cross Society and local authorities to organize the program "HEINEKEN Vietnam and the community celebrate a happy Tet". The total support value is nearly 9 billion VND for more than 7,000 households in 28 provinces and cities across the country.
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| Larue staff give gifts and support people in the program "Larue and the community celebrate a happy Tet" on the occasion of Tet 2025. |
In addition, within the framework of the water conservation cooperation program with WWF-Vietnam, HEINEKEN Vietnam is actively implementing many initiatives to help improve water quality and access to clean water for local communities in the Red River, Dong Nai River and Tien River basins.
Source: http://baodanang.vn/kinhte/202502/heineken-viet-nam-cam-ket-dong-hanh-voi-da-nang-viet-nam-trong-ky-nguyen-moi-4000999/
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