In addition to the race for the White House, 2024 is also the year of many important political events, such as national elections in India - the world's most populous country, as well as in South Africa and several other countries.
Google representatives said they will “focus more on the role artificial intelligence can play for voters and related campaigns.”
Earlier in November, Meta - Facebook's parent company - announced a ban on political media campaigns, as well as marketers in some state-run sectors, from using AI-generated advertising products.
Accordingly, marketers on Facebook and Instagram platforms must be transparent when using AI or other digital methods to create political, social or election ads.
Meanwhile, in August, social network X (formerly Twitter) allowed candidates and political parties in the US to run election campaigns on the platform.
The company said it would expand its compliance and election-related content moderation team. Before Elon Musk’s ownership, Twitter banned all political campaigning on the platform in 2019.
Misinformation is a hot topic for governments around the world, with more and more countries calling for joint efforts to regulate AI amid the risks it poses.
In Europe, tech giants will have to label political marketing on their platforms, and be transparent about who paid for the ads, how much, and which elections were targeted.
(According to CNBC)
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