The concerts "Anh trai say hi" and "Anh trai vuon ngan cong gai" created an unprecedented phenomenon in the Vietnamese music market. In just 4 months, 5 concerts were held, each night attracting 15,000-20,000 spectators.
The brothers created an unprecedented phenomenon.
On the evening of October 19, each concert "Anh trai say hi" and "Anh trai vu ngan cong gai" attracted about 15,000-20,000 spectators.
Previously, the first concert of "Anh trai say hi" at the end of September also recorded a similar number of audiences.
Photos at the concert "Anh trai say hi".
Tickets for the concerts were quickly "sold out" and sought after by audiences as soon as the schedule was announced. This "sold out" situation is not inferior to music events of music stars such as: My Tam, Ha Anh Tuan...
So far, with just 3 shows, the brothers in the two shows have attracted about 50,000 audiences.
This figure will increase exponentially when each program has a follow-up concert in Hanoi this December.
This is considered an unprecedented phenomenon in the Vietnamese music market. Before that, the audience of live shows and concerts with many artists was usually around 5,000, at most 10,000.
Not stopping there, across newspapers and social media platforms, keywords related to the two programs are mentioned frequently.
Specifically, statistics from Social Trend show that in the past 7 days, the keyword "Anh trai say hi" has more than 418,000 discussions, followed closely by the keyword "Anh trai vu ngan cong gai" with more than 402,000 discussions.
Witnessing the explosion of two brother shows, director Minh Vy said that after many years of game show saturation, the big step from reality TV to grand concerts is a welcome sign.
"This is a good sign for artists to have a playground and a place to invest their brainpower, supporting each other to introduce attractive products and performances to the audience. More and more, performances, program staging, and stages are invested in professionally. I strongly support and hope this will be the initial success in attracting audiences back to music shows," the male director expressed.
Tens of thousands of spectators watched the concert "Brother overcomes thousands of obstacles" on October 19.
What to do so that "copycat" concerts are not just a quick-fix trend?
The two brother shows are not the only concert successes that have followed the success of the TV show.
Last year, "Rap Viet" and "Mask Singer" also created an effect with their own concerts. Each concert sold about 10,000 tickets and exploded on social networks.
Musician Quoc Trung once affirmed that for the performance industry in Vietnam to develop, it requires the efforts and ambitions of many elements, from producers, performance companies, to artists in many fields, from composition, staging, choreography to performing singers.
In fact, the two big brother shows seem to have solved the above requirements to the maximum by investing carefully in costumes, lighting, stage effects, choreography, etc., creating appeal for the music performances.
In addition to 60 handsome men in many fields with many abilities such as composing, making music, dancing... these two shows also gather the top music producers of Vbiz today such as: Hoai Sa, SlimV, Touliver, Justatee... Each performance from television to live performance is not only pleasing to the ears, but also staged to be visually pleasing.
Media expert Chang Tran said that the investment of the crew shows that these concerts are not just "follow-up" activities but also contribute to strengthening the brand and expanding the audience for the program and production unit.
Audience lined up to see the concert "Anh trai say hi".
With current successes, what to do to make concerts "following" music shows not just a quick trend is still an open question.
Director Minh Vy also admitted that it is very difficult to find a specific solution or give a general formula, because audience tastes change every day.
Therefore, artists and producers themselves must constantly renew themselves to have a chance to maintain the audience's interest.
"Never before have the lives of artists and artistic products changed as quickly as they do now. Only when you are willing to change, accept the game to both maintain your ego and bring in new things, can you retain your old audience and gain new ones.
Programs must have a place in the hearts of the audience to maintain their appeal in the following seasons and events. That depends on the investment, production, and promotion strategies of each producer and crew. Ultimately, for the program to "live well", it must still be convincing enough to receive the support of sponsors," said director Minh Vy.
The world's show industry is also vibrant, along with fierce competition.
According to Business Insider, Taylor Swift and Beyonce are creating a huge "tornado" attracting fans from all over the world to their concerts. Meanwhile, Jennifer Lopez and the rock band Black Keys are struggling to sell tickets and had to cancel their tours at the last minute.
This shows that the tastes of the audience willing to spend money to see concerts have also changed. Pop princess Taylor Swift's success with "The Eras Tour" (revenue of nearly 2 billion USD) is not only thanks to her hit-making machine. On stage, the singer born in 1989 can sing, dance, and chat for two hours straight.
Therefore, the music performance industry is increasingly risky because artists have to bet on subjective and objective factors.
Source: https://www.baogiaothong.vn/giai-ma-con-sot-cua-cac-anh-trai-tu-truyen-hinh-buoc-ra-san-khau-192241025122425688.htm
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