"National sister" IU earns tens of billions of dong from expensive advertising contracts

After a long absence from the small screen, IU returns as the female lead in the drama When Life Gives You Tangerines. The project aired in March and quickly became a hit in many Asian countries.

Known as one of the richest Kpop stars, IU owns assets of up to 40-45 million USD, as of January 2024.

IU has collaborated with many big brands in different fields such as: Sony Korea, New Balance shoe brand, Le Coq Sportif sports fashion, GUESS, Samsung...

Gucci

In February 2020, Gucci officially announced IU as its brand ambassador in Korea, and confirmed that she would attend the Fall/Winter 2020 Collection launch event.

Since then, the female singer has actively participated in activities in the fashion and beauty industry with Gucci, regularly appearing on the red carpet and many important projects with luxurious designs from the Italian fashion house.

2021 marked an important milestone in IU's career when she appeared in the "Gucci Beloved" promotional campaign, introducing the brand's four iconic bag lines.

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Soon after, the singer continued to collaborate with Kai - Gucci's global ambassador - in the "Gucci Aria" campaign, creating the perfect combination.

IU also participated in the 100th anniversary celebration of Gucci at the Gucci Garden Archetypes exhibition in Seoul, Korea - a vibrant exhibition space that honors the image, vision and heritage of the Italian fashion brand.

On May 30, 2022, Gucci officially "promoted" IU to become a global ambassador through an Instagram post, attached with a photo of the female singer wearing a light blue dress with delicate floral motifs of the brand at the 75th Cannes Film Festival (Photo: Gucci, MBC, Getty).

Chaumet

Although she does not have an official title with Chaumet, IU has been favored by the French luxury jewelry brand many times to sponsor accessories for important events, from award ceremony red carpets to public appearances.

In May 2022, IU surprised fashionistas when she wore a Chaumet Joséphine Aigrette necklace worth about 89,000 USD (more than 2.2 billion VND) on the red carpet of the 75th Cannes Film Festival.

In addition, IU also used earrings from House of Chaumet, worth about 16,000 USD (more than 408 million VND).

This is the Blueming singer's first time working with a French luxury brand. Previously, IU was only associated with J.Estina - a domestic jewelry brand - as an advertising model.

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At the end of February, IU collaborated with actor Cha Eun Woo - Chaumet's global ambassador - and many other famous artists around the world. She became the representative face of the Bee de Chaumet jewelry line that celebrates harmony and symbolizes the modern spirit.

Set in a corner of Seoul near Namsan Mountain (South Korea), the new campaign series captures the modern lifestyle and multi-dimensional beauty of Bee de Chaumet - a jewelry collection inspired by the hexagonal shape of a honeycomb.

In denim and a healthy white shirt, the two representative faces appeared in the same frame for the first time, expressing the youthful spirit and harmony of the collection.

Recently, at the press conference for the movie When life gives you tangerines , IU once again chose Joséphine earrings and Bee de Chaumet ring to create highlights, enhance her charm and reflect the sweetness of her character (Photo: Chaumet, Dispatch, News1).

Estee Lauder

In April 2024, IU became the first Korean global ambassador of Estée Lauder, alongside world-famous faces such as Ana de Armas, Amanda Gorman, Bianca, Duong Mich...

Not long after, the female singer born in 1993 quickly participated in promotional campaigns for the brand's two main skin care product lines, Advanced Night Repair and Double Wear.

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Em gái quốc dân IU thu về hàng chục tỷ đồng từ hợp đồng quảng cáo đắt giá - 10

Justin Boxford - global president of Estée Lauder - expressed: "IU is one of the most influential artists today, creating a strong connection with global fans through music and active activities on social networks.

We look forward to working with her - a talented and inspiring artist - to help the brand expand its connection with a new generation of customers in Asia as well as around the world" (Photo: Estée Lauder).

New Balance

During 2018-2019, the Hotel Del Luna star was an exclusive model for shoe brand New Balance and appeared in the "Fearlessly Independent" campaign in 2018.

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Em gái quốc dân IU thu về hàng chục tỷ đồng từ hợp đồng quảng cáo đắt giá - 12

In July 2021, IU was announced as a global brand ambassador for New Balance. She appeared in the "We Got Now" advertising campaign, which was released in more than 10 countries and regions across Asia (Photo: New Balance).

IU (real name Lee Ji Eun, born 1993) grew up in Seoul, South Korea. Before becoming known as an actress, she was one of the most successful female singers in the Korean pop music industry.

IU has a sweet voice, skillful performance, diverse styles and a youthful, innocent appearance. After 15 years of singing, her songs and albums always achieve high results on the charts in Korea and Asia.

Switching to acting, IU reaped many sweet fruits with a series of famous works such as: Dream High (2011), Moon Lovers (2016), My Uncle (2018), Hotel Del Luna (2019)...

Source: https://dantri.com.vn/giai-tri/em-gai-quoc-dan-iu-thu-ve-hang-chuc-ty-dong-tu-hop-dong-quang-cao-dat-gia-20250324174554955.htm