The number of international visitors searching for destinations in Vietnam increased by 300% compared to last year. Which countries have the most searches for Vietnam tourism in 2023?
International tourists visit Bai Dinh Pagoda. Photo: Bao Nam
The 2023 search data report recently released by online travel service platform Agoda on December 7 shows a significant increase in travel searches related to Vietnam .
This data shows the travel trends of international visitors to Vietnam and Vietnamese tourists who want to explore global destinations. Accordingly, there has been a significant growth of up to 298% compared to the same period last year in searching for destinations in Vietnam.
Mr. Vu Ngoc Lam - Agoda director in Vietnam - commented that Vietnam is becoming more and more attractive to international tourists as travel becomes easier. The image of Vietnam as a destination is actively promoted in international markets.
In addition, relaxed visa policies help Vietnam become more and more "famous" and attractive in the eyes of foreign tourists .
Over the past year, the top 5 countries with the most searches for Vietnam tourism include: South Korea, the US, Japan, Thailand and Singapore . Meanwhile, Vietnamese tourists are also looking for further destinations to satisfy their passion for travel, with searches for international destinations skyrocketing by 45%.
Comparing statistics from the Vietnam National Administration of Tourism in the first 11 months of 2023, the countries with high search volume are all in the group of large tourist markets.
South Korea is the largest market sending visitors with 3.2 million arrivals (accounting for 28.5%). Next are Chinese visitors with 1.5 million arrivals, Taiwan (China) with 758,000 arrivals, American visitors with 658,000 arrivals and Japanese visitors with about 527,000 arrivals.
Speaking with Tuoi Tre Online, an Agoda representative once said that the conversion rate from searching to deciding to use the service is always different.
For example, if a customer searches for a trip to Seoul, but the booking platform does not have the hotel they want, the conversion rate will decrease. At each stage, the successful booking rate will decrease further. Therefore, the task of online travel platforms is to monitor very closely to check the number of conversions.
Meanwhile, in terms of international travel, the top 5 international destinations most searched by Vietnamese tourists are: Thailand, Singapore, South Korea, Japan and Malaysia.
Interestingly, while Vietnamese tourists searched for international travel up 45%, searches for domestic destinations also increased by 17%.
In Vietnam, the most searched destinations by Vietnamese tourists are: Ho Chi Minh City, Vung Tau, Da Nang, Hanoi and Da Lat.
According to NGUYEN BINH - Tuoi Tre online
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