Linking to create tourism brand in Viet Bac region

The Viet Bac region, including Cao Bang, has exploited its strong tourism products, linked with localities to form many tours and tourist routes connecting destinations, aiming at eco-tourism and green tourism, creating a highlight to attract tourists with a variety of interesting natural explorations.

Coming to Viet Bac region, visitors can immerse themselves in the majestic natural space, be welcomed by warm and friendly hearts, admire and learn about historical and cultural relics, enjoy cuisine and experience in a space imbued with the traditional cultural identity of ethnic groups...

Traveling from East to West, visitors will see Lang Son with majestic Mau Son mountain, To Thi, Tam Thanh pagoda, Chi Lang pass, Bac Son revolutionary base... Coming to Cao Bang, visitors can visit special national relic sites: Pac Bo, Tran Hung Dao forest, 1950 Border Victory Site in Thach An district; majestic landscapes such as Ban Gioc waterfall, Nguom Ngao cave, Thang Hen lake...

Stopping in Bac Kan, visitors can admire the lake on Ba Be mountain, enjoy homestay services and taste the culinary specialties of the lake area; Na Tu historical relic, Deo Giang victory, Phu Thong garrison, ATK Cho Don... Thai Nguyen province with the first destination being the special national relic site ATK Dinh Hoa, Nui Coc lake, Phuong Hoang mountain, Phuong Hoang cave, Suoi Mo Ga cave...

The tourism program "Through the heritage sites of Viet Bac" has become a unique tourism product attracting tourists.

Coming to Tuyen Quang, a land with a long tradition of revolutionary history such as: Tan Trao Special National Relic Site, Na Hang Eco-tourism Area, My Lam Hot Mineral Spring and rich culinary culture with specialties...

Ha Giang has a terrain of attractive, unique and outstanding beauty, including Lung Cu flagpole affirming territorial sovereignty; Dong Van stone plateau - Global Geopark..., highland markets full of cultural colors such as: Khau Vai love market, Dong Van highland market...

In addition, visitors can also experience intangible cultural heritage such as: enjoying Then singing - Tinh lute of the Tay ethnic group; Coi and Sluong love songs of the Tay and Nung ethnic groups; Mong and leaf flute dance; Forest God worshiping ceremony of the Pu Peo ethnic group, Ancestor worshiping ceremony of the Lo Lo ethnic group, writing and Cap Sac ceremony of the Dao people; Harvest praying ceremony...

Cao Bang is famous for its rich history, culture, and diverse terrain, creating many beautiful landscapes with wild features and high tourism value. The system of revolutionary historical relics and landscapes are preserved and embellished; cultural values, literature - art, folk songs, folk music, folk dance, and traditional folklore are researched, collected, restored and promoted.

Being the area where more than 95% of the population are ethnic minorities, each ethnic group has its own cultural activities, creating a multi-ethnic cultural land, attracting tourists to visit and learn. With a long border adjacent to China, it is convenient for cooperation in developing cross-border tourism types such as: red tourism, self-driving tours, adventure boat tours, cooperation in building cross-border live performance stages.

With similarities in nature, history and culture, Cao Bang has actively cooperated, linked and developed tourism to exploit the natural landscape values ​​and cultural heritage values ​​of the provinces in the region to introduce to domestic and international tourists. These efforts have brought about encouraging results.

After 15 years of cooperation, the tourism program "Through the Viet Bac heritage sites" has become a unique tourism product, increasingly positioning the brand not only for the domestic market but also for international visitors. Through the program of fair activities, the work of propaganda, promotion and tourism promotion has had some developments such as: Building tourism promotion publications; regularly promoting and advertising on the provincial media, on the internet, websites... Forming a number of tourist areas, points and routes with tourism products such as historical, cultural, ecological, resort and spiritual tourism...

The formation of tourist areas and spots creates infrastructure development. Traffic connecting inter-regional tourist routes has been upgraded, repaired, and renewed such as: National Highway 3 Thai Nguyen - Bac Kan; National Highway 4 Cao Bang - Lang Son; National Highway 279 Lang Son - Cao Bang - Bac Kan - Tuyen Quang - Ha Giang... Accommodation facilities are constantly increasing in quantity, scale, and tourism services to meet the needs of tourists; modern and polite means of transport; attractive tourist areas and spots, ensuring environmental hygiene, and convenient and smooth communication systems.

The Viet Bac regional tour promises to bring visitors new experiences.

Along with the development of tourism infrastructure, the provinces in the Viet Bac region have been planning to cooperate and link to build new tours and tourist routes; research and develop typical tourism products of the region, specific to each locality, avoiding duplication. The programs of cooperation and linkage to develop tourism in the region have achieved certain results, the number of tourists to the provinces in the Viet Bac region in general has increased (in 2019, the whole region welcomed more than 13.8 million visitors; in 2022 welcomed nearly 12 million visitors; in 2023 welcomed more than 14.5 million visitors; in 2024 welcomed more than 15 million visitors). In addition to linkage within the province, linkage between regions, localities at home and abroad, the trend of bilateral and multilateral linkages between businesses participating in tourism activities is increasingly promoted. The connection between businesses is shown in many fields and many perspectives: Connection between travel businesses and accommodation businesses, restaurants, shopping and entertainment establishments; connection in destination building, product building and promotion.

Tourism businesses need to diversify tourism products and connect tours, routes, areas and tourist spots; focus on developing tourism products related to local tourism strengths; build suitable tourism products and services... The close connection between businesses in the association process increases the attractiveness and value of brands, products, business efficiency, ensuring the sustainable development of tourism activities.

The general trend in tourism development at present is regional linkage and destination linkage; linkage is only truly effective when each link has its own strengths and unique features. Identifying tourism as a key economic sector to exploit and develop, the tourism industry is currently collaborating with research institutes and foreign organizations to research and develop mechanisms to encourage tourism development.

The province is interested in investing in building and upgrading the transportation system connecting the province's tourist spots, connecting with tourist spots of neighboring provinces, constructing the Tra Linh (Cao Bang) - Dong Dang (Lang Son) expressway; investing in and renovating tourist spots; linking tourism development with China and some provinces and cities in the country, promoting tourism development links with the Viet Bac provinces, surveying tourism development links with Ho Chi Minh City and the northeastern provinces...

Director of the Department of Culture, Sports and Tourism Sam Viet An said: Strengthening linkages can maximize the potential, strengths and advantages in tourism development in the Viet Bac region, thereby promoting tourism in Cao Bang and other provinces in the region to develop together. This linkage requires provinces and businesses to work together to research and grasp the needs of tourists, thereby designing unique, all-inclusive tours and routes at preferential prices, creating conditions for tourists to fully admire the beauty and experience the most unique cultural features of the ethnic communities in the Viet Bac region.

Viet Bac not only has the strength of majestic nature, fresh and cool climate but also contains many unique values ​​of culture and ethnicity. Each locality and each province has its own strengths and beauty, so each province needs to research, orient strategies and build outstanding tourism products with unique marks to create highlights in the chain of links to attract tourists.

Thanh Binh

Source: https://baocaobang.vn/lien-ket-tao-nen-thuong-hieu-du-lich-vung-viet-bac-3176420.html