New milestone on ROX Group's sustainable development journey

Inheriting the philosophy of sustainable development over the past 28 years and innovating to keep up with the times, ROX Group has repositioned its brand, strived to promote green transformation of traditional business areas and developed new sustainable business areas.

Inheriting the philosophy of sustainable development over the past 28 years and innovating to keep up with the times, ROX Group has repositioned its brand, strived to promote green transformation of traditional business areas and developed new sustainable business areas.

Pioneer in the new era

After nearly 3 decades of construction and development, ROX Group has gone through many important milestones, seizing opportunities to transform and develop, becoming the leading multi-industry corporation in Vietnam. Entering the digital age, ROX Group aims to inherit and promote the values ​​that have brought success for nearly 3 decades and keep up with new trends.

At the brand transformation announcement ceremony in January 2024, the founder of ROX Group emphasized: “The pioneering spirit, constant innovation and creativity are necessary and important provisions that ROX Group must have and must be equipped with to begin a new development journey in a new context with many fluctuations”.

The Group's Board of Directors considers the Comprehensive Brand Repositioning Strategy in 2024 as an opportunity to restructure and develop sustainably from the Group's brand to its member brands. ROX Group continues to pursue a business philosophy associated with solving community and social problems but adds new development implications.

ROX Group inherits and promotes traditional values ​​while keeping up with the trends of the times.

In the real estate sector, ROX Living focuses on developing new projects in inter-provincial cities. Residential and urban projects follow the green - smart trend with many strict standards on the environment and urban utilities. Thanks to that, ROX Living is in the "Top 10 most promising real estate enterprises in 2024".

ROX iPark integrates smart industrial park solutions into industrial parks and cooperates internationally to develop rooftop solar power. These efforts have helped ROX iPark be named in the golden list of "Industrial real estate developers with green transformation strategies 2024" and "Top 50 Strong Vietnamese Brands 2024".

Thanks to its efforts in building smart service solution packages, ROX Key was named for the second time in the list of companies certified as National Brands for TNPM Real Estate Management Services, in the "Top 500 Fastest Growing Enterprises in Vietnam 2024".

TNTech by ROX won the Sao Khue 2024 award with a green solution for industrial parks, ranked in the "Top 10 Protech enterprises" and "Top 10 enterprises providing digital transformation solutions for corporate finance".

ROX Cons is in the "Top 10 prestigious companies in the Real Estate - Construction - Building Materials industry in 2024" and is honored in the "Top 500 fastest growing enterprises in Vietnam 2024".

New business areas such as the SOJO hotel chain or solar power plants managed by ROX Energy… all aim to create sustainable experience value. SOJO Hotels was voted “Asia’s Leading Green Hotel Brand 2024”. Meanwhile, ROX Energy won a double award from Asian Energy Magazine.

In addition, with the mission of "creating useful values ​​for life", ROX always puts customers at the center and always listens to customers' needs and feedback to continuously improve product and service quality. The Group has built a customer data management platform from CDP to VOC (Voice of Customer)..., comprehensively improving customer touch points.

In the Asia-Pacific region, ROX Group was honored with prestigious awards such as Asia Pacific Stevie Awards, APEA 2024, AREA 2024 in many award categories on brand, business, people and social responsibility... Domestically, the name ROX Group appeared in the category "Top 100 Best Workplaces in Vietnam 2024" and was voted "Top 20 most famous brands in Vietnam".

Building on the human foundation

Not only doing sustainable business, ROX Group also builds a foundation for sustainable development within the Group through people and corporate culture.

At ROX Group, corporate culture is one of the two major pillars, standing parallel to the organizational structure. The three core values ​​of “Proactive Responsibility - Self-Integrity - Ultimate Efficiency” help the Group build a happy working environment, promoting humanity. Listening to employees helps improve cultural activities, training and work support tools...

ROX Group's human resource development investment strategy is built on three pillars: training according to the characteristics of the unit and talent segmentation; building a promotion roadmap, developing the next generation; focusing on building corporate culture and employee experience.

Along with that, to connect the team with the brand model of “responsible people” that the Group is aiming for, ROX Group builds a series of community activities ROX Share. Diverse in scale, ROX Share helps each employee find the most suitable way to share with the community from cooking, donating books, collecting funds to build schools, contributing trees, donating blood, etc.

Nearly 30 prestigious domestic and international award categories in 2024 are recognition of ROX Group's efforts over the past year and motivation for the Group to continue to innovate.

Experts say that after nearly a year of rebranding, ROX Group has initially successfully created a new image of a multi-industry investment group, promoting the spirit of Humanity - Innovation - Internationality and making efforts to integrate ESG standards in operations and business activities to realize sustainable development goals. Member brands such as ROX Living, ROX iPark, ROX Key, ROX Energy, ROX Cons, TNPM by ROX, TNTech by ROX, SOJO by ROX... have had stable growth and brought many beneficial values ​​to partners, customers and the community.

Source: https://baodautu.vn/dau-an-moi-tren-hanh-trinh-phat-trien-ben-vung-cua-rox-group-d237449.html