Diverse activities in response to Vietnam Consumer Rights Day

Towards Vietnam Consumer Rights Day (March 15), authorities and businesses in Dak Lak province have carried out propaganda activities and promoted the development of tools to protect consumer rights with the theme "Transparent information - Responsible consumption".

Building consumer protection tools

According to the Department of Industry and Trade of Dak Lak province, in 2025, the theme for activities in response to Vietnam Consumer Rights Day is "Transparent information - Responsible consumption" to raise awareness of protecting consumers from increasingly sophisticated risks and fraud. In particular, supporting the business activities of legitimate production and trading enterprises; at the same time, ensuring the basic rights of consumers, especially the right to access information in a transparent and safe manner.

In addition, the Ministry of Industry and Trade is implementing a plan to raise awareness of consumer rights in the context of strong e-commerce development, with many activities taking place throughout 2025, requiring localities to prioritize promoting consultation, support in distinguishing genuine and fake goods and building tools to protect consumers.

Nam Tay Nguyen Petroleum Company always improves service quality, ensuring customer benefits.

Identifying the customer's interests as the top priority, Mr. Nguyen Thai Binh - Deputy Director of Nam Tay Nguyen Petroleum Company said: The company focuses on ensuring the quantity and quality of goods, improving the quality of services. Over the years, the company has focused on investing in equipping a high-precision electronic fuel metering system, EGAS management software, pump automation system, improving service quality and commercial civilization; Improving service quality and commercial civilization at gas stations;

According to statistics in 2024, the Company received and resolved feedback and complaints from 10 customers about the goods and services provided by the Company. All feedback and complaints were thoroughly resolved by the Company and the Group, thereby satisfying all customers.

Also according to Mr. Nguyen Thai Binh, currently, facing the increasingly sophisticated risks and fraud schemes of society, the Company advocates improving management solutions and transparency of information about the products and services provided.

Consumers need to learn about products before deciding to buy.

To avoid consumer confusion, protect the legitimate rights of consumers and help customers distinguish between real Petrolimex gas stations and fake, counterfeit gas stations. The Company has thoroughly grasped and raised awareness and consciousness of the importance of brand development and protection to its employees. The unit has directed the professional department to strengthen inspection and handling of violations in the area; propose and coordinate with local state management agencies on violations of the registered Petrolimex trademark.

At the same time, the Company has invested in new brand identity for 100% of the Company's stores in accordance with the regulations of the Vietnam National Petroleum Group to create a difference, help customers easily recognize, avoid confusion, and protect the legitimate rights of consumers.

“In 2025, the company will continue to focus on implementing digital transformation solutions, using advanced management technologies in business management and administration activities according to the Group's policy to better serve the needs of customers such as: Automating fuel pumps, surveillance cameras, strict management from functional departments to help the Company check and verify each sale at affiliated gas stations" - Mr. Nguyen Thai Binh emphasized.

At Coop Mart Buon Ma Thuot Supermarket, the customer care department always arranges staff to respond to feedback from customers who shop directly and online. The unit uses software to monitor and receive complaints from customers online. When a customer complains to the hotline, the unit must resolve and update within the prescribed time.

Ms. Tran Thi Thanh Nhan - Deputy Director of Coop Mart Buon Ma Thuot Supermarket said that consumers can easily access information about Saigon Co.op through hotline, website, email, SMS messaging system and leaflets at the supermarket... Saigon Co.op has also completed the return policy, responding to customer feedback about goods and services in the fastest and most convenient way.

“In 2024, the unit resolved 3 customer complaints about goods, mainly fruits such as: Watermelon being bland, Apple being spongy, grapefruit being unripe. These complaints are natural inside the fruit and can only be known when used, so the unit always prioritizes 100% satisfactory resolution when complaints arise, exchanging goods or refunding money to customers. If the customer does not agree to exchange for another product" - Ms. Tran Thi Thanh Nhan shared.

Connect the “Consumer” application to ensure rights

The Provincial People's Committee has issued a plan to organize activities in response to Vietnam Consumer Rights Day 2025 in Dak Lak province. Accordingly, March is the peak month for organizing activities in response to Vietnam Consumer Rights Day 2025. The Provincial People's Committee requests state management agencies, social organizations and enterprises to proactively organize activities in a practical, effective and economical manner.

The Provincial People's Committee assigned the Department of Industry and Trade to mobilize the business community in the province to organize and implement concentrated promotion programs, market stabilization, price reduction, customer appreciation, events aimed at the consumer community (such as participating in fairs, exhibitions, etc.), integrating the implementation of the program "Vietnamese people prioritize Vietnamese goods"... so that consumers can buy goods and services with guaranteed quality and reasonable prices.

Goods sold at supermarkets always focus on public information and ensuring the rights of customers.

Ms. Nguyen Thi Phuong Lan - Chairwoman of the Provincial Consumer Rights Protection Association said that the Provincial People's Committee assigned the Consumer Rights Protection Association to receive, advise and resolve consumer complaints via hotline 1800.6838; organize conferences, training courses on consumer rights protection; hang banners and propaganda slogans on some streets, agencies, production and business establishments, markets, supermarkets, commercial centers, and residential areas.

The province has 12 branches in agencies, departments, branches, communes and wards in Buon Ma Thuot City and 01 Smart Consumer Club under the Provincial Association. In recent times, the Dak Lak Consumer Protection Association has responded to organize practical propaganda activities with many appropriate forms; new policies of the state on goods, services and consumption. The programs all include propaganda of awareness "Vietnamese people prioritize using Vietnamese goods", support high-quality Vietnamese goods ...

In 2025, the “Consumer” application was launched by the Central Committee of the Vietnam Consumer Protection Association, helping people access legal information, submit complaints and receive direct advice. The event marked a breakthrough in improving consumer rights protection, especially in the context of increasing consumer demand and risks from fraudulent acts.

Therefore, the Association continues to coordinate with the authorities to promote 10 outstanding groups of features of the application such as: Channel to support consumers in handling direct complaints; Product evaluation and voting tools; Warning consumers about risks and fraudulent behavior; Genuine goods: Channel to authenticate and notify genuine products from businesses; Legal handbook: Providing legal knowledge related to consumer rights; Product lookup, Promotions, News, Policy criticism, and updating the Association's activities...

The Department of Industry and Trade and businesses hung banners promoting Vietnam Consumer Rights Day with meaningful messages to raise customer awareness.

Up to now, most agencies and enterprises in the province have begun to implement activities in response to Vietnam Consumer Rights Day. Thereby, gradually turning Consumer Rights Day into an important driving force and highlight in economic and social life, contributing to building a healthy business and consumption environment for the country, while building and developing consumer habits and skills suitable for new trends.

Source: https://daklak.gov.vn/-/-a-dang-hoat-ong-huong-ung-ngay-quyen-cua-nguoi-tieu-dung-viet-nam