Building the "Spring Colors of A Luoi Highlands" Festival into a unique tourism product

A Luoi is known as a heroic land, rich in revolutionary traditions with many historical relics. With the characteristics of a mountainous region with ethnic minority communities accounting for nearly 80% of the district's population, the Pa Co, Ta Oi, Co Tu, Pa Hy... communities live in solidarity, imbued with traditional cultural identity, diverse colors. The locality has festivals such as Aza Koonh, Deng weaving recognized as national intangible cultural heritage, contributing to enriching the heritage treasure of Vietnam and humanity.

Reenacting festivals of ethnic minorities in A Luoi district at the festival.

The leader of the People's Committee of A Luoi district said that in recent times, the district has focused on preserving, conserving and promoting the cultural identity of ethnic minorities. Taking advantage of potentials and advantages to promote tourism development. Cultural institutions in the area are gradually being preserved, embellished and developed, traditional cultural values ​​are increasingly promoted. A Luoi has been chosen by Hue City to host many major activities and events. Among them, the "Spring Colors of A Luoi Highlands" Festival is one of the activities in response to the National Tourism Year - Hue 2025.

Coming to the "Spring Colors of A Luoi Highlands" Festival, people and tourists will be immersed in the bustling atmosphere of drums and gongs. Participate in festivals imbued with the cultural identity of ethnic minorities, cultural and artistic activities, traditional folk games; enjoy the unique features of culinary culture; admire the beauty of traditional Deng costumes. In addition, immerse yourself in the pristine natural scenery at eco-tourism destinations...

Before the opening day, on March 28, many activities were organized such as displaying agricultural products, specialties, handicrafts; reenacting traditional crafts of making cakes, pounding rice, performing traditional musical instruments; highland market; art program. Notably, the highland market was organized at the A Luoi highland market space with many agricultural products, specialties and typical local handicrafts attracting a large number of people and tourists to visit, shop and experience.

Introducing Deng weaving of the Pa Co ethnic group.

The Organizing Committee said that through the activities of the Festival, it has contributed to preserving and maintaining the cultural heritage values ​​of Hue in general and of ethnic minorities in A Luoi district in particular. Helping the public, especially the young generation, understand the value of cultural arts and traditional crafts. Understanding more about the characteristics of traditional culture through sightseeing and experience activities. Honoring and arousing the love for good traditional culture. In particular, attracting tourists to A Luoi to use services and consume local products. Contributing to increasing income and reducing poverty for local people.

The activities also contribute to connecting, exchanging and meeting the majority of people from all walks of life, ethnic groups in A Luoi district with artists and tourists inside and outside the city. This is also an opportunity for cultural, artistic, sports and tourism activities, creating strong solidarity among ethnic minorities, strengthening trust in the Party in the process of building the homeland. At the same time, it is an opportunity for A Luoi to promote and introduce the unique characteristics of the ethnic minorities of the district...

In the coming time, A Luoi district also aims to build the "Spring Colors of A Luoi Highlands" Festival into a unique tourism product, helping A Luoi become a "safe, friendly, unique, attractive, and impressive" destination.

Source: https://bvhttdl.gov.vn/xay-dung-ngay-hoi-sac-xuan-vung-cao-a-luoi-thanh-san-pham-du-lich-dac-sac-20250329173752389.htm