Final article: Improving quality for OCOP products to reach far

(VLO) For OCOP Vinh Long to truly become a strong brand, meeting the tastes of domestic and foreign consumers, improving product quality is a key factor.

Enterprises focus on investment

Realizing that product quality is the key to conquering the market, many OCOP enterprises in Vinh Long have proactively innovated technology, improved production processes and found different directions to increase product value.

Chao Thuan Duyen is a typical example of proactive innovation to create a difference. While traditional chao often has a “familiar taste”, innovation and product diversification are the ways the company embarks on this.

Thanks to improved formula and design, Thuan Duyen chao products are increasingly affirming their position in the market.

Ms. Nguyen Thi Truc Linh - Director of Thuan Duyen Food Company Limited shared: "To gain a foothold, we must create a new idea for the product. Therefore, I take advantage of pandan leaves and coconut - the available ingredients in the countryside to create pandan chao, coconut chao that is not currently available on the market". In addition, the company also improved the formula, reduced saltiness, and pre-seasoned "so that consumers can buy it and use it immediately".

Ms. Nguyen Thi Truc Linh also said that the company reinvested in the factory and improved the production process according to HACCP standards. This is a standard that helps businesses comprehensively control potential hazards during the food production and processing process.

Creating conditions for this unit's chao products to upgrade their rating from 3 stars to 4 stars. From there, it has expanded its consumption channels strongly, from large supermarkets to e-commerce platforms such as TikTok, Facebook, Zalo. In particular, this product has been successfully exported to Canada, Australia, the US, Switzerland and Cambodia, increasing sales many times over before.

Dong Phat Food Company Limited invests heavily in technology to improve product quality.

Not only innovating packaging, many OCOP enterprises in Vinh Long have invested heavily in technology to improve product quality.

Dong Phat Food Company Limited has invested 30 billion VND to build a modern factory with advanced machinery to process dried sweet potatoes, a specialty of Binh Tan district. The company has also actively cooperated with cooperatives to produce sweet potatoes according to VietGAP standards, helping to ensure a stable source of raw materials and reduce production costs.

Ms. Nguyen Thi Mai - Director of Dong Phat Food Company Limited said: "We constantly improve machinery and technology to ensure the best quality products. Packaging designs are also innovated, eye-catching, with clear traceability. Thanks to that, 80% of the company's products are currently exported to demanding markets. Dried purple sweet potatoes have achieved 5-star OCOP certification".

Local support

Vung Liem is a pioneer locality in opening 2 OCOP stores at Hieu Phung market and Vung Liem market to display and sell more than 35 specialty products with strong local identity.

Of these, 17 products have achieved OCOP certification such as: Thanh Cong pork roll, Tan Dat organic rice, Duc Dat pandan coconut jam, Hoang Trang rice flakes, Hiep Ky sausage...

Thuan Duyen chao product production line meets HACCP standards.

According to Mr. Nguyen Van Phuoc Thien - Permanent Vice Chairman of Vung Liem District People's Committee, the launch of these sales points not only creates an important bridge between producers and consumers, but also contributes to promoting and boosting the consumption of local specialties in a sustainable manner.

“We are currently researching and supporting the organization and part of the funding for the two stores to operate effectively. In addition, every month, the OCOP entities will sit together to evaluate, learn from experience, overcome limitations, and gradually improve product quality in the coming time.” - Mr. Nguyen Van Phuoc Thien added.

In order for the OCOP product brand to develop effectively, sustainably and meet market demands, Vinh Long will continue to promote, introduce and connect consumption through domestic supermarket systems and participate in e-commerce platforms.

According to Chairman of Vinh Long Provincial People's Committee - Lu Quang Ngoi, the province has had policies focusing on encouraging and supporting the development of OCOP products, including policies to support the improvement of production and business capacity, management capacity, brand building, market access support and trade promotion towards the goal of quickly turning agricultural products into a strong commodity of the province, contributing to the development of agricultural tourism.

Market search for OCOP products is integrated with industrial promotion programs, rural industry development programs, small-scale industry and craft village development programs, and trade promotion programs.

In addition, Chairman of Vinh Long Provincial People's Committee - Lu Quang Ngoi also said that he will continue to focus on developing products according to the value chain based on the strengths of raw materials and culture such as: craft village products, potential products associated with advantages in production conditions, local cultural values, so that OCOP products will soon become commodities that meet the needs of consumers in and outside the province and aim for export.

Article and photos: TAN TAN - NGOC LIEU

Source: https://baovinhlong.vn/kinh-te/202503/san-pham-ocop-vinh-long-mang-dam-ban-sac-dia-phuong-bai-cuoi-nang-cao-chat-luong-de-san-pham-ocop-vuon-xa-d474109/