Launch of the campaign to Innovate and Preserve Heritage in the Digital World

The signing event opens up many opportunities for cooperation between the parties, focusing on initiatives: The DiSanVietNam hashtag challenge campaign on TikTok, calling on the community to create content about the country's heritage; experiencing heritage using virtual reality (VR) technology, helping users explore landmarks, museums and works of art through digital space; field trips with content creators to record and promote local heritage on the TikTok platform.

Specifically, the Vietnam Cultural Heritage Conservation Support Fund and TikTok will launch the hashtag challenge DiSanVietNam campaign, encouraging the participation of TikTok creators and the user community to create content related to the country's cultural heritage.

Signing ceremony of cooperation to preserve and promote the value of Vietnamese cultural heritage on digital platforms.

In particular, the Vietnam Cultural Heritage Conservation Support Fund and the TikTok platform will coordinate to organize field trips to localities with many unique cultural heritages, to record and create content about the heritage. Accompanying this journey are popular content creators on TikTok such as: Pham Duc Anh (@ducanh94), Giao Cun (@quynhgiao1270), Meo Trai Dat (@meootraidat), Ninh TiTo (@ninhtito), Cee Jay (@itsceejayofficial), Manh Tien Khoi (@manhtienkhoi_), Dinh Trang Thao (@dinhtrangthao03), Hoang Hon (@nhathoanghon), Tieu Ngao (@tieungao1907), Cuong Cao (@cu0ngca0) ...

Through experiencing culture, cuisine, natural landscapes, tangible and intangible heritages, as well as listening to historical stories from places, they will contribute to strongly promoting Vietnamese heritage on digital platforms. With a creative perspective and approachable style, TikTok content creators not only help spread cultural values ​​to young people but also bring Vietnamese heritage closer to a wide audience at home and abroad, turning traditional values ​​into a modern and vibrant source of inspiration.

Speaking at the event, Associate Professor Dr. Do Van Tru - Chairman of the Vietnam Cultural Heritage Association and Chairman of the Board of Directors of the Vietnam Cultural Heritage Conservation Support Fund affirmed: “Cultural heritage includes tangible heritage, intangible heritage, and memory heritage. It is a spiritual and material product with historical, cultural, and scientific value, formed, built, and nurtured from generation to generation, a continuous connection between the past, present, and future. No country can build a culture without history. The value of cultural heritage accumulated from tradition brings spiritual strength, becoming the quintessence to develop a new culture and a new society suitable for the new situation”.

Within the framework of the event, there was also a discussion on the topic "Technology, youth and heritage" with the participation of prestigious speakers, including representatives of TikTok Vietnam, representatives of the Vietnam Cultural Heritage Conservation Support Fund, representatives of the CDIT Institute of Information and Communications Technology and representatives of many outstanding young faces.

The speakers discussed how to bring heritage closer to young people, arouse their love for heritage and exploit the potential of technology and digital platforms in connecting young people with traditional culture. The discussion also brought new perspectives and creative solutions to help spread heritage values ​​through online content, thereby building a community of young people who are passionate about culture and actively participate in activities to preserve and promote the values ​​of Vietnamese heritage.

Also at the event, heritage lovers were able to explore and admire the collection of Vietnamese Heritage paintings, which are excellent works preserving emotional moments and stories about the beauty and value of the country's cultural heritage; and to see with their own eyes treasures and rare items of cultural and historical value.

In particular, guests can also use Virtual Reality Glasses (VR) to experience 3D images of prominent heritages such as communal houses, pagodas, or ancient paintings, explore virtual museums, and vividly explore heritage through a set of heritage flash cards integrated with virtual reality (AR) technology... bringing a new experience, admiring traditional cultural heritage with modern technology for a more intimate and interesting feeling.

Source: https://cand.com.vn/Chuyen-dong-van-hoa/khoi-dong-chien-dich-doi-moi-va-bao-ton-di-san-trong-the-gioi-so-i763438/