Brokers "cut blood" to run ads
In the first quarter of 2024, the real estate market has recorded many signs of recovery. With positive information in the market, many brokers have begun to "rush" to implement advertising plans and search for potential customers.
With the trend of working independently to receive full commission, many brokers have run their own ads and having to spend dozens of times their salary on their own is very common.
Mr. Pham Tien Dat - Real estate broker in Ho Chi Minh City shared that he used to spend nearly 50 million VND/month to run ads to find customers on social networking platforms. However, in the past 1-2 years, advertising costs have increased dramatically in the context of "everyone running ads, every house running ads".
For example, to display in a priority position on the Facebook platform, if previously, 1,000 impressions usually cost between 10,000 - 15,000 VND, now it has increased 4 times with a fee of 50,000 - 60,000 VND. Not only that, users are increasingly wary of advertising content due to the widespread fraud with high frequency on social networking platforms.
Not to mention, current real estate advertising tools require users to have high expertise. Brokers who are not proficient in using the tools are forced to hire outside support. This leads to difficulty in controlling the actual spending budget and the quality of customers received may not be as expected.
The solution to the problem of increasing advertising effectiveness
Currently, to effectively reach potential customers, brokers can use the posting service on the Meey Land website/app at a cost of only 0 VND. It is known that this is a specialized technology product in the real estate sector researched and developed by Meey Land Group Joint Stock Company (Meey Group).
The Meey Land website/app is a specialized, reputable platform that helps connect people who are in need of real estate transactions quickly at optimal costs. Currently, Meey Land has won the trust of millions of customers with an average of 1.2 million visits/month. This demonstrates the platform's reputation and quality. At the same time, it increases users' access to real estate information on the Meey Land website/app.
To optimize the effectiveness of real estate listings, Meey Land App also provides services to update listings, schedule postings, and automatically push new listings to the “top” according to the “golden” time frame. This is a difference from many other products on the market, helping brokers’ listings always be at the “top”, thereby reaching more customers.
In addition, the Meey Land website/app also provides VIP listing services that can reach millions of customers every hour, every day. Compared to current customer approach methods, this product is considered one of the convenient posting tools, optimizing costs, and maximizing profits for brokers.
Thanks to its outstanding features, the Meey Land website/app was honored at the Sao Khue 2022 Awards in the category of “New Software Products and Solutions” organized by the Vietnam Association of Software and Information Technology Services (VINASA). Up to now, this platform has become the top choice of many real estate brokers in finding potential customers.
Ms. Nguyen Thi Kim Loan (31 years old, Hanoi) - A freelance real estate broker has been using the website meeyland.com to post land for sale for nearly 2 months now. Ms. Loan said that with an easy-to-use interface and low posting costs, the Meey Land platform has helped her find many potential customers.
“A friend in the industry introduced me to the real estate listing website Meey Land. At first, I only posted 1-2 posts/day because I didn’t know if it would be effective or not. However, after a few days of posting, I received many interested phone calls from customers. I am very satisfied and believe in the power of this platform,” Loan shared.
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