The Ban Flower Festival is a beautiful spiritual and cultural feature of the Thai ethnic group. Photo: Thanh Binh
From local culture to unique tourism products
First held in 2014, the Ban Flower Festival has undergone an impressive development journey, from a local cultural event to a typical tourism product, attracting a large number of domestic and foreign tourists.
This year, the 8th Ban Flower Festival and the Cultural, Sports and Tourism Festival of Dien Bien Province’s Ethnic Groups will take place from March 13-16 in Dien Bien Phu City and Dien Bien District. In particular, the choice to hold the event on March 13 every year, coinciding with the opening day of the historic Dien Bien Phu Campaign, further enhances the special significance of the festival.
The Ban Flower Festival has ancient origins. Photo: Thanh Binh.
Few people know that the Ban Flower Festival has ancient origins and carries elements of the spiritual and religious culture of the Thai people. The festival not only takes place in Dien Bien but also occurs in many localities such as Son La, Lai Chau, Yen Bai, etc.
The Ban Flower Festival is also associated with the Xen Muong Festival or the Harvest Festival, held every year in the second lunar month, when the Ban flowers begin to bloom white all over the hillsides. This is an occasion for people to show their respect and gratitude to their ancestors and the mountain and river gods, praying for favorable weather, good crops, etc.
The Ban Flower Festival has become a brand and a typical product of Dien Bien tourism. Photo: Thanh Binh
For the Thai ethnic group, the Ban Flower Festival is also associated with the legend of Ban girl or "The Legend of the White Ban Flower". It is a story about a beautiful, virtuous and loyal Thai girl. After many difficulties in love, she turned into a white Ban flower tree, spreading a sweet fragrance.
Things that appear for the first time
According to Ms. Nguyen Thi Thanh Chuyen - Deputy Director of the Department of Culture, Sports and Tourism of Dien Bien, the 2025 Hoa Ban Festival will be marked with many new activities. For the first time, Dien Bien province organized a contest to introduce culture and tourism of districts, towns and cities, to honor and promote the unique cultural beauty of each locality.
The Ban Flower Festival is held annually by Dien Bien province in mid-March - right on the occasion of the opening of the Dien Bien Phu Campaign. Photo: Thanh Binh
In particular, the "Presstrip" program will be deployed, inviting famous Tiktokers and YouTubers to experience and share memorable moments about the culture, people and landscapes of Dien Bien. The program is expected to take place from March 10-16, at many locations in the province.
Another highlight is that the Opening Ceremony was held for the first time at Dien Bien Provincial Stadium, instead of 7.5 Square as in previous years. This change is to ensure a spacious and convenient space for the large number of people and visitors attending.
March is an opportunity for tourists to admire the pristine beauty of the Bauhinia flowers. Photo: Thanh Binh.
According to the Organizing Committee, with a larger scale than previous years, the Festival and Festival Day will feature many activities, staged with high artistic quality, demonstrating tangible and intangible cultural values and unique tourism products of Dien Bien - Northwest. The highlight of the Festival is the opening art program with the theme "Dien Bien - Bright Ban Colors", consisting of 3 chapters, which will be held on the evening of March 14.
Within the framework of the festival, there will be many activities such as: Hoa Ban Beauty Contest; street parade; highland cultural space; bicycle pushing and ammunition loading competition; live show performance and introduction of legends, history and unique folk dances, Thai ethnic folk culture "U Va Legend" ...
Laodong.vn
Source: https://laodong.vn/du-lich/tin-tuc/le-hoi-hoa-ban-dien-bien-nam-2025-sap-khai-mac-hoanh-trang-1472792.html
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