Proactively seize market opportunities

According to the General Statistics Office, Vietnam's GDP will increase by 7.09% in 2024 and is expected to grow by 8% in 2025 thanks to clear recovery drivers from domestic production and consumption. Many businesses in Binh Duong believe that in the context of increasing demand for quality domestic goods, quickly adapting to the trend of "better quality, more convenient" living is becoming a vital factor for businesses in the food industry. With consumers increasingly prioritizing high-quality products with clear origins and better experiences, it has created favorable conditions for domestic manufacturing businesses to research, develop and innovate products to capture market share in higher-end segments.

Báo Bình Dương•04/04/2025

Along with that, the domestic tourism industry has strongly recovered after the Covid-19 pandemic, which has directly impacted consumer behavior. The sharp increase in the number of tourists has led to demand for convenient, easy-to-use products and health care products. In addition, the boom of e-commerce and modern retail channels, especially among young consumers, has also contributed positively to the growth of the food market. The shift to online shopping and prioritizing modern channels is completely changing the way Vietnamese people access consumer goods. This is not only a growth opportunity but also a "test" of the digital transformation capacity and rapid adaptation of businesses and production facilities.

Fortunately, small and medium enterprises in Binh Duong in the food industry have been quick to change their product models and development strategies to adapt to the changing shopping patterns of consumers. Accordingly, enterprises focus on developing products that enhance consumer experience instead of competing only on price. Enterprises also proactively participate in trade promotion fairs to promptly grasp the tastes, needs and transaction methods of consumers. To improve internal capacity, enterprises continue to promote premiumization strategies, innovate products and increase market coverage to better suit new consumer trends.

Khai Anh

Source: https://baobinhduong.vn/chu-dong-nam-bat-co-hoi-thi-truong-a344680.html