Localities spread a series of activities to stimulate and promote tourism in 2025

With positive signals from international searches for Vietnam tourism in early 2025, as well as the effects of promotional campaigns, the country's tourism industry is facing the opportunity to make a breakthrough this year.

However, with the annual target of welcoming 22-23 million international visitors and 120-130 million domestic tourists, the Minister of Culture, Sports and Tourism said that this is not a simple task and requires the entire industry to make efforts to promote and advertise according to the Prime Minister's Directive...

Highlights of domestic stimulus

Promoting growth momentum and responding to the tourism stimulus program of the Ministry of Culture, Sports and Tourism, many localities have been planning to implement many programs to attract tourists.

Accordingly, in the second quarter, Da Nang city will promote the implementation of the Program to stimulate and attract tourists to Da Nang in 2025 with the theme "Enjoy Da Nang 2025 - Multi-experience" to introduce new products and especially attractive service packages for domestic and international tourists.

The leaders of the Da Nang tourism industry are committed to ensuring the quality of products and services participating in the stimulus program, ensuring service quality, security, safety, listing and selling at the correct listed price; publicly and transparently publicizing business policies, refunding and canceling services for customers, contributing to creating a good impression, affirming the brand, business reputation and preserving the image of Da Nang tourism as attractive, safe and hospitable.

The colors of Hoi An always attract domestic and international tourists. (Photo: Contributor/Vietnam+)

Meanwhile, Nghe An will organize the 2025 Lotus Village Festival and inaugurate the "statue of Uncle Ho visiting his hometown" to celebrate the 135th birthday of President Ho Chi Minh; organize to welcome the Northern Famtrip/Presstrip delegation to survey Nghe An tourism products and services in preparation for Cua Lo beach tourism and the 2025 Lotus Village Festival; organize a Sen tourism culinary space, booths to promote OCOP products. In addition, deploy activities and coordinate to organize a conference to introduce and promote Nghe An tourism at the Vietnam International Tourism Fair - VITM Hanoi 2025.

According to information from Quang Nam, this locality will organize the exhibition "Tourism space, cultural heritage, scenic spots and traditional handicraft products of Vietnam" within the framework of the National Tourism Year - Hue 2025; Organize the Culture, Sports and Tourism Week and the Quang Nam International Food Festival 2025; Conference to promote tourism and introduce incentive programs to attract tourists to Quang Nam in 2025 at the Ho Chi Minh City Tourism Festival, VITM Hanoi International Tourism Fair to increase attracting visitors to the locality.

In particular, Quang Nam also has plans to participate in the World Exhibition EXPO 2025 Osaka in Japan and organize a program to promote and advertise Quang Nam tourism in Japan.

Positive signals from localities

In the first 3 months of the year, international tourist reception activities in many localities have increased. Typically, Ho Chi Minh City announced early results with international visitors in the first quarter of 2025 estimated at more than 1.6 million arrivals (up 18.2% over the same period in 2024), reaching 19.2% of the annual plan; domestic visitors are estimated at more than 8.5 million arrivals (up 6.3% over the same period in 2024), reaching 19.1% of the annual plan. Total tourism revenue is estimated at VND 56,662 trillion (up 26.7% over the same period in 2024), reaching 21.8% of the annual plan.

Total tourism revenue in Ho Chi Minh City in the first quarter of 2025 is estimated at VND56,662 trillion, up 26.7% over the same period in 2024. (Photo: Contributor/Vietnam+)

Quang Nam has a total number of visitors and tourist accommodation in the first quarter of 2025 estimated at more than 2.2 million (up 10% over the same period in 2024). Of which, international visitors are estimated at more than 1.7 million (up 11% over the same period); domestic visitors are estimated at 0.5 million (up 9% over the same period); visitors are estimated at nearly 1.5 million (up 9% over the same period); tourists staying are estimated at 740,000 (up 12% over the same period).

Revenue from tourism and accommodation in Quang Nam in the past 3 months is estimated at VND 2,860 billion (up 26% over the same period in 2024); social income from tourism is estimated at VND 6,721 billion.

In the first quarter of 2025, Hoa Binh is estimated to welcome more than 1.6 million visitors (up 5.8% over the same period in 2024), reaching 33.6% of the annual plan. Of which, international visitors will reach 230,000 (up 56% over the same period in 2024), reaching 23% of the annual plan; domestic visitors will reach about 1.4 million (up 1.2% over the same period in 2024), reaching 36.4% of the annual plan. Total tourism revenue is estimated at VND 1,680 billion (up 5.7% over the same period in 2014), reaching 31% of the annual plan.

In Nghe An, it is estimated that in the past three months, the whole province welcomed 2.2 million visitors, of which over 1.3 million were overnight visitors; 22,000 were international visitors. Total revenue from tourists reached 6,656,750 billion VND (up 23% over the same period in 2024)...

Leaders of the Ministry of Culture, Sports and Tourism commented that the explosion in international searches for Vietnamese tourism in the first 3 months of the year was largely contributed by the effects of promotional campaigns in international markets in 2024.

Therefore, to make a breakthrough this year, the tourism industry needs to continue promoting digital marketing strategies, taking advantage of social networking platforms, online ticket and tour booking sites, and cooperating with famous travel bloggers... to enhance the promotion of the country's image./.

Source: https://bvhttdl.gov.vn/cac-dia-phuong-lan-toa-chuoi-hoat-dong-kich-cau-quang-ba-du-lich-nam-2025-20250324155741093.htm