Milk tea - the " national drink " that makes people miss it
At 3 pm in the office, Ms. My Huong - an employee of a media company in District 3, Ho Chi Minh City, and her colleagues are excitedly closing orders for milk tea, which seems to have become a regular activity in her office. Explaining this habit, she said: "Milk tea is easy to drink, and has a variety of flavors, so it can satisfy everyone's preferences. This drink is also very popular, so you only need to order online for about 15 - 30 minutes and the shipper will deliver it to your door."
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Milk tea becomes the most popular drink in Vietnam |
Milk tea is not only a refreshing drink, easy to buy, easy to drink, but also a bridge connecting friends and people. Whenever they have free time, many people often invite acquaintances and friends to milk tea shops to chat and confide. Ms. Mai Anh (45 years old, Go Vap district, Ho Chi Minh City) shared: "On weekends, my close friends and I often go on dates, which is also an opportunity for the F1 generation to interact with each other and increase their connection. Because we bring our children, our group often chooses milk tea shops as meeting places because this type of drink has a variety of toppings and flavors, so the children love it very much. The shops are now also beautifully decorated, so we can take advantage of taking virtual photos."
It can be seen that milk tea, from a familiar drink for students, has now been expanded to other groups from office workers, business people to a choice for meetings with friends, family... From a street drink, milk tea has developed into a chain of well-invested stores with attractive layouts, modern designs, and large scale. According to an assessment by market research company Euromonitor, the Vietnamese milk tea market has an annual growth rate of about 20% and has reached a scale of nearly 300 million USD since 2017. According to a report published on August 16 by Momentum Works and digital payment solutions company Qlub, the revenue of the Vietnamese milk tea industry has entered the top 3 in the region with 362 million USD, just behind the two leading markets, Indonesia with 1.6 billion USD and Thailand with 749 million USD in 2021.
So even though it appeared in 2002, this drink has continuously created a fever and shows no signs of cooling down as the number of shops selling milk tea is constantly increasing rapidly and becoming a "national drink" that is missed by many food lovers.
The rich world of ingredients behind a cup of milk tea
Because of its popularity and widespread popularity, in addition to delicious flavors, today's consumers are more demanding when it comes to clean, safe, and healthy ingredients. Understanding that mentality, milk tea businesses are increasingly paying more attention to the source of ingredients for their drinks.
Mr. Minh Khang, the owner of a milk tea shop in Binh Tan District, Ho Chi Minh City, shared: “In my opinion, for milk tea to be delicious, the most important factor comes from the ingredients. The ingredients must be delicious, diverse, and ensure health safety. Therefore, the milk tea ingredients that my shop chooses must be clearly certified and declared. I firmly say no to ingredients from the market, without documents proving the origin of production, or labels that do not clearly state the manufacturer. That is the reason why since opening the shop until now, I have been loyal to the Luave brand.”
It is known that Luave is a brand launched by Idocean Company in 2014 with the mission of bringing quality, safe and suitable products to customers based on 3 criteria: Convenience in use and preservation; Simplification in operation; Optimizing costs for customers. Luave has a variety of products that help bartenders easily use and preserve such as MT35 vegetable cream powder, Frappe FR33 powder, Milk Foam powder, Yogurt powder, mixed tea, cocoa powder, roasted and ground coffee... After 8 years of operation, Luave has become a leading trusted brand in many restaurants, cafe chains, milk tea shops and famous bakeries, even penetrating into households.
To ensure the commitment to product quality, in 2019 Idocean invested in a closed and modern production line according to European standards located in Long An. All of Idocean's Luave brand powdered ingredients are being produced at this factory. Not only diverse in products, the Luave brand also affirms that all products are guaranteed to be of high quality and meet high safety standards for partners, customers and end consumers when achieving FSSC 22000 certification (Food Safety System Certification). Accordingly, the FSSC 22000 standard is considered an equivalent standard and can replace the standards previously recognized by GFSI such as: BRC, IFS, SQF, GLOBALG.AP, BAP... and is internationally recognized.
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Luave provides quality, safe milk tea ingredients according to international standards. |
From a small shop, Mr. Khang is now the owner of 3 milk tea shops in Ho Chi Minh City. He emphasized: "Consumers are always smart in making consumption choices, so choosing safe, tested ingredients along with delicious flavors will be the secret to attracting and retaining customers for a long time."
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