Exactly one year from now, journalists across the country will joyfully welcome the 100th anniversary of Vietnam Revolutionary Press Day (1925-2025). On the development path of the country's press, on July 29, 1930, at the conference to establish the Thanh Hoa Provincial Party Committee held in Yen Truong village, Tho Lap commune, Tho Xuan district, the Thanh Hoa Provincial Party Committee decided to publish Tien Len newspaper - the first mouthpiece of the Provincial Party Committee - marking an important milestone for the birth and development of the provincial press in the flow of Vietnam's revolutionary press.
Thanh Hoa Newspaper promotes the production of multimedia press products on digital platforms. Photo: PV
Adapt to grow
Over the 94 years of construction and development of the Provincial Party Committee, despite having many different names, such as: Tien Len, Hon Lao Dong, Tu Do, Duoi Giac Nuoc, Anti Giac... Thanh Hoa has been renovated (now Thanh Hoa), but the newspaper of the Provincial Party Committee has always adapted to develop, maintain its role, position and special mission as the mouthpiece of the Provincial Party Committee, a sharp revolutionary weapon for the goal of national independence, for the freedom and happiness of the People.
Along with the rapid development of technology and engineering, entering the digital age, multimedia communication is like a "new wind" that directly impacts the journalism industry, renewing the face of traditional journalism, changing the thinking of journalists in general, Thanh Hoa Newspaper in particular, and changing the way of looking at and approaching information of the public. The application of multimedia in journalism has become popular, especially on the digital platform, clearly demonstrating the superiority in providing diverse information, multi-modal information transmission to the public. With the harmonious combination of text, sound, images and graphics, along with interactivity and personalization, it has changed the way readers approach and receive information from journalism and media works.
To provide a better experience for readers, integrating new technology into the newspaper reading experience also plays an important role with advanced technologies such as artificial intelligence (AI), virtual reality (VR) and real-time online being applied. Thanks to AI, VR, readers can easily access the content of interest in the shortest time, most realistically based on their browsing history and personal preferences. By combining audio, visual and video elements, newspapers can create interactive multimedia experiences, making information and images more vivid, thereby helping readers easily receive and better understand the issues and events being mentioned.
As one of the local Party newspapers in the country, since 2016, with the attention of the Standing Committee of the Provincial Party Committee, Thanh Hoa Newspaper has grasped the trend and proactively transformed from the traditional editorial office model to the "Converged editorial office" model. With the goal of "striving by 2025, Thanh Hoa Newspaper will be among the leading provincial Party newspapers in the country, and by 2030, it will become a modern multimedia media agency", Thanh Hoa Newspaper has developed the Project "Comprehensive development of Thanh Hoa Newspaper by 2025, with a vision to 2030" and on February 14, 2022, the Provincial Party Committee Standing Committee issued Conclusion No. 728-KL/TU on continuing to innovate and improve the overall quality of Thanh Hoa Newspaper by 2025, with a vision to 2030.
Implementing Conclusion No. 728-KL/TU of the Provincial Party Committee Standing Committee and realizing the project's objectives, Thanh Hoa Newspaper identifies digital transformation as an inevitable trend, creating fundamental and comprehensive innovation in the operations and activities of media agencies. Implementing the model of "Multimedia Convergence Newsroom" with printed newspapers as the foundation and electronic newspapers as a breakthrough; promoting the production of multimedia press products on digital platforms; maximizing the advantages of each type of press, ensuring synchronization and unity. Along with that, focusing on improving the quality of the team of journalists, focusing on building a multimedia press force in the digital environment, meeting the increasing needs and demands of the digital public in a digital government, digital society and digital economy.
Affirming the position and brand of Thanh Hoa Newspaper
The strategy "Digital transformation of journalism to 2025, with a vision to 2030" was approved by the Prime Minister in Decision No. 348/QD-TTg dated April 6, 2023. Accordingly, the goal by 2030 is for 100% of press agencies to put content on digital platforms (prioritizing domestic digital platforms); 90% of press agencies will use centralized data analysis and processing platforms, applying artificial intelligence (AI) to optimize operations; 100% of press agencies operate and operate a converged newsroom model and models suitable for the development of advanced science and technology in the world, producing content according to digital journalism trends... Building 6 key national multimedia agencies and key local multimedia agencies to build their own content distribution platforms, mastering the control and distribution of content in cyberspace...
Immediately after the Prime Minister approved the Strategy "Digital transformation of journalism to 2025, with a vision to 2030", the Editorial Board of Thanh Hoa Newspaper determined that in order to promote the strength of multimedia and multi-platform journalism, it is necessary to have adequate investment in "input materials" such as equipment, human resources, technology, etc. These are: (1) Proactively exploiting legal social resources to invest in and upgrade equipment and technology. (2) Focusing on training and fostering to improve political theory, professional expertise and technological skills, considering this an inevitable trend that each individual must be responsible for contributing to enhancing the position and brand of Thanh Hoa Newspaper in the flow of modern journalism. (3) Reviewing, arranging and adding new pages and columns on printed and electronic newspapers; Promote the application of new technologies (AI, VR) for new journalism genres such as Infographic, Emagazin, Mega Story, Longform... on electronic publications, and deploy on digital platforms such as YouTube, Facebook, TikTok, Zalo..., meeting the leadership and direction requirements of Party committees and authorities as well as the public's need for information in the new situation.
With the efforts and striving of the staff, reporters and workers, over the years, Thanh Hoa Newspaper's publications have continuously affirmed their position and brand in the top 10 local Party newspapers with the highest number of likes, followers and circulation nationwide, highly appreciated by readers in the province, domestically and internationally.
Celebrating the 99th anniversary of Vietnam Revolutionary Press Day (June 21, 1925 - June 21, 2024), proud of the tradition of the Party's mouthpiece of the province that generations of fathers and brothers have worked hard to cultivate, the staff, reporters and workers of Thanh Hoa Newspaper today continue to strive to innovate in both content thinking and working skills, determined to build Thanh Hoa Newspaper into a modern multimedia media agency, worthy of being the main multimedia media agency of the Party Committee, government and people of all ethnic groups in Thanh Hoa province.
Guangxu
Source: https://baothanhhoa.vn/nbsp-xung-dang-la-co-quan-truyen-thong-da-phuong-tien-chu-luc-cua-tinh-217350.htm
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