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Foreign-invested supermarket chains (FDI) have been bringing many Vietnamese agricultural products into their retail systems around the world. According to economic experts, this is one of the most potential agricultural export directions…
Vietnamese goods familiarize themselves with the Thai market
In mid-August, the Ministry of Industry and Trade coordinated with Central Retail Group in Vietnam (owner of supermarket brands BigC, Tops Market, GO!) to organize Vietnamese Goods Week at Central World, Bangkok, Thailand with the participation of nearly 100 businesses. Here, Vietnamese businesses introduced regional specialties, OCOP products from the Mekong Delta, Ho Chi Minh City; participated in trade connections with retail distribution systems in Thailand to seek trade and investment cooperation opportunities.
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Consumers are choosing to buy processed Vietnamese agricultural products at a Thai supermarket. |
Previously, in July, Central Retail imported Vietnamese lychees to Thailand and organized a lychee promotion event at Tops Food Hall supermarket at a price of over 170,000 VND/kg. This is the second time Central Retail has brought lychees to Thailand. In June, AEON Vietnam supermarket organized an "export" of Vietnamese products to all supermarkets and retail stores in the AEON system in Japan. A representative of AEON Vietnam supermarket said that Vietnam's "key" products are still fresh agricultural products and seafood such as lychees, longans, bananas, dragon fruits, fresh coconuts, shrimp, octopus, catfish, etc. Most of Vietnam's products are well received by consumers here.
Ms. Mitsuko Tsuchiya, Deputy General Director of AEON Japan Group, said that this is the first time the AEON Japan system has introduced agricultural products imported from Vietnam. From 2017 to 2022, the total export value of Vietnamese products through AEON's retail system to Japan and other countries has reached more than 2 billion USD, mainly fashion products, household appliances, health care and beauty products made in Vietnam.
Mr. Dinh Quang Khoi, Marketing Director of MM Mega Market, shared that many years ago, the supermarket introduced Vietnamese products, especially fresh agricultural products, into the group's supermarket chain. The company is exploring more markets such as the EU, the US, Japan, and South Korea to export Vietnamese agricultural products to distribution channels there. In 2023, MM expects exports to increase by 20%-30% compared to the previous year.
Businesses seize the opportunity
To bring Vietnamese agricultural products to the Japanese market, Mr. Pham Quang Hieu, Vietnamese Ambassador to Japan, said that the embassy's staff and AEON Group regularly exchange and research the market, thereby selecting suitable products to introduce to supermarkets. In the coming time, AEON will continue to coordinate with the Ministry of Industry and Trade and provinces and cities to organize events to introduce high-quality Vietnamese products to Japanese consumers.
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Consumers choose Vietnamese labels at a supermarket in Thailand. |
Mr. Ta Hoang Linh, Director of the European - American Market Department, Ministry of Industry and Trade, commented that exporting to the distribution systems of foreign retail corporations has truly become an effective and sustainable export channel for Vietnamese goods. More and more businesses, associations and localities are interested in this form of export. The Ministry of Industry and Trade has coordinated with most localities to promote local businesses to export to international distribution channels. Foreign distribution channels are increasingly appreciated and considered an effective export channel, promoting brands and products.
In recent years, Vietnam has become a major global manufacturing center with the ability to supply the world market with a variety of goods, competitive prices and increasingly improved product quality. Since then, many retail distribution corporations with a strategy of diversification and ensuring sustainable supply have chosen Vietnam as one of the key points to develop the supply chain for their systems. The Ministry of Industry and Trade assesses that these are very good "gateways" for Vietnamese goods to penetrate and distribute around the world. However, distributors also need quality goods and competitive prices to serve customers, so Vietnamese businesses always have to make efforts to have goods that meet this requirement.
Mr. Nguyen Nguyen Phuong, Deputy Director of the Department of Industry and Trade of Ho Chi Minh City, informed that supermarkets with FDI capital are often large enterprises, have distribution channels in many countries and have experience in managing quality suitable for export. In recent years, FDI supermarkets in Ho Chi Minh City have become very good export channels. These supermarkets have teams working in many countries, do not depend on intermediary enterprises in the importing country, so they reduce costs, lower product prices to compete with agricultural products from other countries. Therefore, this is an effective export direction that Vietnamese enterprises should grasp.
The Ministry of Industry and Trade, in coordination with the distribution system, foreign purchasing system and industry and local associations, will organize a series of events "Connecting international supply chains" from September 13 to 15 in Ho Chi Minh City, with about 200 purchasing delegations from 25 countries and territories.
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