Vietnam is the fastest growing economy in Southeast Asia

Commentary on Vietnam posted on New Zealand's rnz.co.nz news site. (Screenshot)

Faced with the strong growth potential of the Vietnamese market, New Zealand export enterprises are striving to strengthen their position as strategic business partners, especially in the field of high-end food and beverages.

According to VNA, in a recent speech before the New Zealand Parliament, Minister of Trade and Investment Nicola Griggs stated that Vietnamese consumers tend to prefer high-end foods and beverages.

Meanwhile, New Zealand has a strong competitive advantage in meeting this demand, thanks to the quality of its products and the creativity of its businesses. In 2024, New Zealand will export 172 million NZD worth of fruit to Vietnam, including staples such as apples, kiwifruit and cherries.

Mr. Ben MacLeod, Head of Sales and Marketing of Mr Apple Group - one of New Zealand's leading apple producers - said that Vietnam is experiencing "extraordinary" growth.

According to him, in just the past 10-15 years, Vietnam has transformed itself from a low-income country to a middle-income economy. Free trade agreements between Vietnam and New Zealand have created important leverage to help New Zealand maintain its competitive advantage, especially in the field of fruit exports.

Nelson's Heartland Fruit's Sales and Marketing Director Brendan Osborne said the Vietnamese market has changed dramatically since 2012 and is increasingly competitive. Therefore, his company has chosen to focus on the high-end segment, which must meet strict quality standards, to win over Vietnamese consumers.

With the rapid development of the economy and the increasing demand for high-end products, Vietnam is becoming an attractive destination for New Zealand exporters, opening up many opportunities for cooperation and sustainable development in the coming time.

Source: https://nhandan.vn/viet-nam-la-nen-kinh-te-tang-truong-nhanh-nhat-dong-nam-a-post867941.html