Why did Noo Phuoc Thinh lose his position and attraction?

"Kidding you hurts" was released by Noo Phuoc Thinh not long ago and has a relatively low number of views compared to the male singer's position. The song was affected by the heat from 2 brother shows.

I'm kidding, it hurts. by Noo Phuoc Thinh only reached 494,000 views after about 5 days of release. This is an alarming number for a top star, who has been active in the music market for about 15 years like Noo Phuoc Thinh. There are many reasons for this dismal performance. First, the timing of Noo Phuoc Thinh's release was risky and more importantly, the quality of the product did not meet the audience's expectations.

Disadvantages of Noo Phuoc Thinh

At this time, the return of any singer can be affected. The heat of the two programs Anh trai “say hi” and Anh trai vu ngan cong gai is too great. All topics related to the brothers in the two programs mentioned above, including their childhood photos and videos, are completely capturing the public’s interest and attention. At this time, Noo Phuoc Thinh’s return has been greatly affected.

Also that night, Noo Phuoc Thinh released the MV Joke me, it hurts , the noise between Hoang Thuy and Miss Universe Vietnam 2024 has a new development. Just by releasing a screenshot of a message mentioning "Thanh Hang", believed to be Thanh Hang, Hoang Thuy has caused an explosion of discussion and controversy on social networks. The "war" between Hoang Thuy and Pharmacist Tien, Huong Giang, Valentin Tran has been heated for many days before. Now with the appearance of an A-list supermodel like Thanh Hang, it is understandable that she will take over the online community.

The "say hi" brother has been the most discussed music topic for weeks. Photo: Producer.

According to YouNetMedia, in the statistics of the hottest music topics on social networks last week, as of the afternoon of July 22, that is, the time period I'm kidding, it hurts. was released, "Say Hi" Brother is still leading with more than 174,000 discussions. "Overcoming thousands of obstacles" is in second place with 75,000 discussions. Third place belongs to Rap Viet (22,000 discussions) even though this program has just started casting. I'm kidding, it hurts. ranked 4th with a modest number of discussions compared to the first place of about 10,000.

Not to mention the time I'm kidding, it hurts. released, Den just had a new MV, Don't break my heart Son Tung's album is still hot, while Karik released an important album in his career. Strong competitors like the above somewhat distract the audience's attention from Noo Phuoc Thinh.

Before Just kidding , Noo Phuoc Thinh hasn't released a new MV in nearly 4 years. Not to mention I'm kidding, it hurts. Noo Phuoc Thinh's latest MV is I love him more than you launched from 9/9/2020.

That's enough time for a newcomer like Wren Evans to have a hit. I like you a little bit , then the MV Lucky, Pain , album LoiChoi with hit Call Me, Used to Know and a reality show. During that time, many young faces, especially HIEUTHUHAI, tlinh… gradually dominated the market and formed a new generation of “powerful” singers.

Meanwhile, Noo Phuoc Thinh was quiet. He still participated in music events but had no new products and almost never appeared on reality shows. That difference made it difficult for Noo Phuoc Thinh to avoid losing popularity.

Too many disadvantages made Noo Phuoc Thinh's comeback not only not as successful as expected but also quite dismal in terms of achievements.

Noo Phuoc Thinh's MV invested in visuals but the music did not satisfy the audience's expectations. Photo: FBNV.

Music is disappointing

Noo Phuoc Thinh boldly jumped into the “eye of the storm” of 3 music programs and dramas on social networks. In that context, to be able to “confront” directly with Anh trai vu ngan cong gai, Anh trai “say hi” or Son Tung, Karik, Den, Noo Phuoc Thinh’s product must be attractive enough. However, through the number of views and reactions from the audience, it seems that what Noo Phuoc Thinh showed in I'm kidding, it hurts. is not enough.

Noo Phuoc Thinh used to stand out in pop and ballad songs with his emotional, warm voice. This time, with Joke me, it hurts , Noo Phuoc Thinh renews himself with a song in the synthwave genre, a popular music genre in the world for many years. Any change in music is worth noting and appreciating.

Unfortunate, I'm kidding, it hurts. is a fairly simple song, safe from the structure to the melody, but lacks climax and explosion, so there is no "space" for Noo Phuoc Thinh to show off his voice. Not to mention, covering the voice with auto-tune to match a synthwave song also makes the male singer's voice lose its emotion.

I'm kidding, it hurts. The melody is easy to listen to, the chorus is quite catchy but the content of the song is bland, many sentences are commented as immature and childish. Plus the structure of the two verses is identical, the drop is also not special, I'm kidding, it hurts. It is difficult to create a sense of impression or surprise for the audience, and can even cause boredom after a few listens.

I'm kidding, it hurts. even makes many audiences think of Lone Star Jack's. It can be seen that the reason for this comparison is that both are in the same music genre and when they first debuted, Lone Star is also said to be inspired by The Weeknd's hit.

Specifically, an audience commented: "Why do I feel like the song is not strong enough for your name? It's not really explosive in terms of music quality as I expected. There's one thing I want to say, TUNO's composition this time is exactly like the song Lone Star Jack's".

Noo Phuoc Thinh replied: "Each person has different feelings. I release music, I listen to it, I like it, I cherish it, I eagerly send it to the audience. Good or bad is normal, I respect all opinions."

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