Why haven't you been to the "New Korean Center" K-Town yet?
Recreating an architectural space and bringing a "menu" of services, amenities, and entertainment experiences that are Korean-standard down to every detail, K-Town (Grand World, Ocean City) makes Korean fans ecstatic.
K-Town – A “Korean-standard” destination in the East of Hanoi
With her impressive academic achievements, Khanh Vy (15 years old, Thai Binh) was rewarded by her parents with a trip to Hanoi. Before the trip, Vy had prepared a long list of famous destinations. The most elaborate was probably the schedule for the “New Korean Center in Vietnam” in the East of the capital, where there is a K-Town neighborhood that is Korean down to every centimeter.
“I am a fan of Black Pink, BTS, and also really like Korean cuisine. I have heard a lot about K-Town, so this time I came to Hanoi, I definitely had to come and experience the “holy land of Hallyu followers” firsthand,” Khanh Vy shared.
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| Since its opening, K-Town has become a must-visit destination for Korean fans. |
As a Hallyu fan, Vy, like many young people from other provinces, when visiting Hanoi, must definitely visit K-Town. Because this place is a miniature Korea, encompassing all the cultural features of the kimchi country, including: architecture, cuisine, shopping, entertainment...
In terms of architecture, K-Town has two streets with two distinct architectural styles. If K-Legend is ancient with traditional Hanok architecture, K-Street has a modern style, standing out with iconic check-in scenes.
Regarding services, K-Town currently has more than 200 commercial shops with diverse products open to welcome customers, many of which are "authentic Korean" brands, such as: Bonchon, Snow Island, Photo Palette, Seoul Hotteok & Hualala studio,...
In terms of entertainment, K-Town captivates K-Drama fans by bringing together trends and games straight out of Korean movies, such as the blockbuster Squid Game, and constantly "treating" K-Pop fans with grand music and art festivals, gathering many idols from the land of kimchi.
“Before that, I didn’t have the chance to participate in the Korea Travel Festa. Seeing my friends boast about meeting Highlight and One Million made me extremely jealous. When I arrived at K-Town, I felt a bit better because I had hundreds of beautiful check-in photos, as if I was traveling in Korea,” Khanh Vy shared.
K-Town is considered the perfect piece of Grand World. Officially launched a few days before the April 30 and May 1 holidays, K-Town has brought more than half a million visitors to this "entertainment universe".
Next, a series of festivals were continuously held in this subdivision, after Vingroup signed a memorandum of understanding with the Korea Tourism Organization on promoting cultural and tourism exchange activities between the two countries, of which K-Town will be the "activation point".
The “Korea Travel Festa” (May 25-26) is the first “sweet fruit” to mark this collaboration. The main stage of the event exploded with the appearance of famous Korean idols, including the groups Highlight and One Million with songs and dances that K-Pop fans know by heart. At the same time, League of Legends players shared for the first time about their impressive achievements in the E-sport arena, making fans cheer endlessly.
Korean community enhances the "Korean quality" of K-Town
Not only attracting Hallyu followers, K-Town also attracts a large Korean community in Vietnam.
In fact, there are more than 50,000 Koreans living and working in Hanoi. Many of them have moved to Ocean City, contributing to the formation of a large Korean community right in the heart of the most livable metropolis on the planet. These people are mainly engineers and experts with high incomes, always wanting to enjoy diverse and complete amenities, not only for entertainment but also for education, health care, and living environment.
“Ocean City is truly a place tailor-made for foreigners, especially us Koreans. Therefore, my husband and I quickly agreed to move here to live. When we come here, KGS Korean International School will enroll students, Vinmec Korean Medical Center will be put into operation, all of our needs will be perfectly met,” said Ms. Lee Yujin, manager of a Vietnam-Korea joint venture based in Hanoi.
Synchronous traffic infrastructure, convenient connection to the center of Hanoi as well as to neighboring provinces and cities is also a plus point that helps Ocean City catch the eye of customers from the land of kimchi. In the future, the "utility menu" of the metropolis will be supplemented with a golf course, an international standard tennis court complex... all of which are sports that Koreans especially love. In particular, when choosing Ocean City as a place to live, the community with "native Korean character" will bring their cultural identity and lifestyle into the new environment, making K-Town "richer".
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| K-Town with exciting events promises to attract Hallyu fans and thousands of tourists to the East of Hanoi. |
“There are Koreans who run businesses right at Vinhomes Ocean Park 2. They have an advantage because they understand what “Korean standards” should be like. Those people succeed very quickly because they understand the psychology and preferences of the large Hallyu community in Vietnam. They are also the factor that helps elevate the Korean quality and increase the attraction of K-Town to those who love Korean culture. At that time, the wave of Koreans and Korean followers pouring into the East of the capital will be even stronger,” said Mr. Nguyen Van Nam, a resident of Vinhomes Ocean Park 2.
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