Tet Shopping: Joy and Eternal Sorrows

Shopping for Tet always brings indescribable excitement. However, besides the excitement, shopping also has its own "sadness". The crowded, jostling at the end of the year sometimes makes shopping a difficult task.

Struggling in the bustling crowd of shoppers, Ms. Thuy Trang (Tan Phu, Ho Chi Minh City) said: "Going to the Tet market is always crowded, to find the item you need, you have to jostle and move around very inconveniently. Not to mention, shopping for Tet is not as comfortable as usual, many times when buying things, you discover problems and have to return them, which is really adding more work to yourself."

The tight time at the end of the year makes shopping for Tet even more stressful. Ms. My (Dong Da, Hanoi) talked about the days of "racing against time": "Last year, I had to wait until the 27th of Tet to have a day off, so from mid-December, I had to go to the supermarket in the evening to buy things. Every day, I got home almost late at night, exhausted."

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Tet comes with a bustling shopping scene, but also with difficulties.

Tet is a time for family reunions, home decoration, everyone wants a complete new year, with everything done. However, the limited time at the end of the year makes shopping sometimes overwhelming. Therefore, online shopping is gradually becoming a convenient choice, helping to save time and effort for many people.

Tet shopping party on TikTok Shop

To welcome the year-end shopping season, TikTok Shop introduces the program "Happy Tet Shopping" - where each product is an interesting surprise, each promotion is an attractive "gift", and each livestream session is a vibrant entertainment party, lasting from December 25, 2024 - January 15, 2025.

Kicking off the campaign is the MV "Tet Bao Vui" with a catchy melody composed by musician Bui Cong Nam and stillaD, featuring the participation of two singers Phap Kieu and Nhat Hoang. The MV recreates the traditional Tet atmosphere through images of bustling streets, flowing ao dai and fruit trays, all blended together on a modern remix background. The fun gift-passing dance in the MV promises to create a dance cover craze in the community.

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"Happy Tet Shopping" on TikTok Shop brings a new and exciting shopping experience

In particular, livestream sessions led by prominent content creators such as Hang Du Muc, Quang Linh and Phap Kieu will bring a unique shoppertainment experience with a combination of shopping and entertainment. Users can both hunt for sales and enjoy interesting content. Tet shopping is now not only about shopping but also about enjoying entertainment.

In addition, TikTok Shop also creates a creative playground through the hashtag #SamTetBaoVui, where users share their stories of preparing for Tet. In addition to connecting and spreading joy, users also have the opportunity to receive valuable gifts, especially a pair of tickets to Korea - an ideal gift for a complete Tet holiday with family.

With a series of diverse activities under the campaign “Happy Tet Shopping”, TikTok Shop is reshaping the Tet shopping experience in a positive and inspiring way. Concerns about crowded markets, queuing or prices are now somewhat “lightened” thanks to convenient online shopping solutions.

Bich Dao