The 2023 World MICE Awards ceremony was held on the evening of March 6 in Berlin, Germany. Ho Chi Minh City's award as Asia's leading MICE destination contributes to strengthening the city's tourism position in the international market.
Speaking after the award ceremony, Ms. Bui Thi Ngoc Hieu, Deputy Director of the Ho Chi Minh City Department of Tourism, said that the award from the World MICE Awards is an important milestone on the path towards the goal of becoming a leading destination in Asia by 2030, reflecting the international community's trust in the potential of the city's tourism industry.
Ms. Bui Thi Ngoc Hieu, Deputy Director of Ho Chi Minh City Department of Tourism received the award in Berlin.
Also at the awards ceremony, Vietravel Tourism Company was honored in 3 categories: the world's best MICE tour organizer, the best MICE tour organizer in Asia and the best MICE tour organizer in Vietnam 2023. In addition, Vietnam Airlines was also honored as the leading MICE airline in Asia... contributing to putting Vietnam's tourism industry on the world tourism map.
Mr. Tran Doan The Duy, General Director of Vietravel, shared that these three major awards, along with the promotion of the MICE market, are considered a big boost in Vietravel's development orientation at present and in the coming years.
The World MICE Awards celebrate destinations, hotels, airlines, venues and service providers that specialise in MICE tourism. The awards are part of a series of awards developed from the World Travel Awards.
MICE guests accelerate
According to data, in the first quarter of 2024, Saigontourist Travel served more than 12,000 domestic and international MICE tourists. In the Ho Chi Minh City market area alone, Saigontourist Travel served more than 50 MICE groups with more than 6,000 tourists.
Mr. Tran Quoc Bao, Deputy General Director of Saigontourist Travel, shared that the unit recorded quite impressive growth in domestic MICE tourism, with an increase of 10% compared to the same period last year. In addition to the increase in the number of tourist groups, the size of each group also increased significantly in many MICE tourist groups, of which the largest group was the group of 700 tourists going to Hanoi - Ninh Binh and the group of 600 conference guests in Ho Chi Minh City.
Other MICE groups have numbers from 100 - 500 guests with diverse itineraries to explore all 3 regions, at famous destinations: Hanoi, Da Nang, Vung Tau, Phan Thiet, Tay Nguyen, Tay Ninh, Hue, Hai Phong...
MICE tourism demand changes after Covid-19 pandemic
According to statistics from Vietluxtour Travel, in the first 3 months of 2024, the unit signed many contracts with thousands of MICE guests, increasing the number of guests and revenue by 35% over the same period. Of the total number of domestic MICE guests in the first quarter of 2024, most guests chose hotels and resorts with 3-4 star service standards, about 30% of corporate customers chose to stay at 5-star resorts combined with direct or online conferences on a national or global scale. The average budget for a domestic MICE tour is about 6 million VND/person.
Mr. Tran The Dung, General Director of Vietluxtour, commented that the MICE tourism needs of tourists have changed a lot after the Covid-19 pandemic with more diverse requirements in terms of service types and optimized quality. At the same time, the need to integrate and update technological features into MICE products is also of particular interest to corporate tourists.
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