Continue to promote the role of the OCOP program

Accumulated to March 14, 2025, the province has 139 OCOP products including 96 3-star products, 42 4-star products, and 1 5-star product.

Tan Nhien rice paper meets 5-star OCOP standards.

In 2025, the province will continue to improve and upgrade key products with strengths participating in the program; maintain and improve the quality and production scale of recognized OCOP products; organize assessment, classification and recognition of OCOP products at all levels; effectively carry out trade promotion activities, expand consumption markets and aim for export.

With the goal of striving by the end of 2025, the whole province will have 20-25 more products recognized as OCOP products with 3 stars or higher, bringing the total number of products evaluated and classified with 3 stars or higher in the province to 150 products, of which there are 2 potential 5-star products, submitted to the Ministry of Agriculture and Environment for evaluation and classification of national OCOP products; at least 50% of OCOP entities participate in modern sales channels (supermarket systems, convenience stores, e-commerce trading floors, etc.)

OCOP standard custard apple products are displayed and promoted at a trade promotion fair in the province.

To achieve the set goals, for existing products, the province will base on the level of completion of the products to have consulting solutions, support for improving and upgrading products in accordance with the set of criteria for evaluating and classifying OCOP products and the conditions of the production facilities.

Chili salt products meet 3-star OCOP standards.

For products from new ideas, the Commune People's Committee and the standing agency of the district-level program will take the lead in organizing and guiding production establishments to register new product ideas to participate in the OCOP program.

For OCOP products proposed for star upgrade, the province continues to consolidate and improve product quality; trace origin; link chains; develop brands; promote trade; select potential products to complete the application dossier for evaluation and upgrade of OCOP product stars according to the cycle.

In addition, the province promotes trade promotion activities, connecting supply and demand for OCOP products through fairs, exhibitions, events to honor, promote, and introduce unique OCOP products annually associated with provincial, national, and regional culture; promotes the consumption of OCOP products associated with tourist areas and destinations inside and outside the province; builds a suitable distribution system, gradually establishing a system to introduce and sell OCOP products associated with gift products, presents, and local specialty products.

Customers visit and shop for OCOP standard chili salt products at a trade promotion fair in the province.

Promote the application of information technology and digital transformation in the OCOP program; build profiles and manage OCOP product data, digitize the process of receiving profiles, scoring, and classifying products; digitize products and build a traceability system according to the value chain, aiming to connect the OCOP program database system.

Develop e-commerce for OCOP products through e-commerce platforms, online sales channels, direct interactive sales, especially small-scale products and local specialty products.

Nhi Tran

Source: https://baotayninh.vn/tiep-tuc-phat-huy-vai-tro-cua-chuong-trinh-ocop-a188032.html