The 2025 Tet movie competition became fierce when at the same time, three big names including Tran Thanh, Thu Trang and Nguyen Quang Dung joined the battle.
Vietnamese cinema in 2024 sets a record with total revenue 1,900 billion VND , an unprecedented box office achievement in history. Among them, the most notable are: Tomorrow by Tran Thanh ( 551 billion VND ). Released at the same time as Tet holiday Tomorrow , Meet the pregnant woman again (Director Nhat Trung) also earned nearly 93 billion.
According to estimates, with just the above 2 works, the revenue of the 2024 Tet season has reached 644 billion VND , accounting for 34% of the total revenue of the year. This year's Tet holiday, Vietnamese cinemas are even more exciting with 3 domestic films being released, respectively The Guardian Quartet (Tran Thanh), Love wrong best friend (Diep The Vinh/Nguyen Quang Dung) and Billionaire Kiss (Thu Trang).
With the participation of big names, the 2025 Tet film race has become more intense and fierce than ever.
Thu Trang in the "pincer situation"
Unlike the past few years, when the Tet season competition was tilted to one side, this year, the candidates are all expected by both audiences and observers. Coincidentally, all 3 Tet films have a "common denominator" which is the comedy genre - a topic with great potential to attract audiences at the beginning of the year, easily reaching many audiences.
For the third consecutive year appearing on the racetrack, Tran Thanh brings The Panthers. His previous films were mainly drama, family or psychological. The comedy element was just a secondary spice.
The Guardian Quartet directed, written and produced by Tran Thanh. The cast includes familiar names including Tran Thanh, Le Duong Bao Lam, Uyen An and Le Giang. In addition, the film also features some new faces such as Quoc Anh and two beauty queens Ky Duyen and Tieu Vy.
The film revolves around a young couple, Quoc Anh (Quoc Anh) and Quynh Vy (Tieu Vy). After a period of being together, they get married. However, a storm comes when Karen (Ky Duyen) appears. Not only that, the young couple's life is also turned upside down by Kieu (Uyen An), Aunt Bon (Le Giang), Uncle Muoi Mot (Tran Thanh)...
Love the wrong best friend directed by the duo Nguyen Quang Dung and Diep The Vinh. Nguyen Quang Dung is the father of famous projects such as Beauty Scheme, Blood Moon Party, Me and Trinh good Southern forest land. Meanwhile, Diep The Vinh is known as the visual director of Godfather, Mai, You Are My Grandma good I'm not eighteen yet ...
Love the wrong best friend have advantage when remaking from blockbuster Friend Zone once caused a fever in Thailand, with a revenue of more than 210 million baht (about 160 billion VND ). According to the original script, Kaity Nguyen will play a girl who has a boyfriend (Thanh Son), but is still secretly loved by her best friend (Ngoc Vang) since high school. The two have missed many opportunities to be together.
The last name to appear on the Tet At Ty 2025 movie race is Billionaire Kiss - brainchild of Thu Trang. She is a familiar face in Vietnamese cinema, having participated in many hit projects such as Profession Super Easy, Hundred Billion Key, Sister Thirteen and Blood Moon Party ...
Billionaire Kiss witnessing the first time Thu Trang sat in the director's chair. The film revolves around Van (Thien An) - a bread seller who accidentally meets 2 guys in a small accident. The story that follows is the troubles in the love triangle between them. It is easy to see that Thu Trang's brainchild is also based on the same emotional motif as Love the wrong best friend by Diep The Vinh/Nguyen Quang Dung.
Compared to the two competitors, Thu Trang's Tet film is at a disadvantage in that it does not have a "box office face". Most of the cast are young names such as Le Xuan Tien, Ma Ran Do or even Doan Thien An - the beauty queen who just had an unimpressive debut in Prince of Bac Lieu early December
However, Thu Trang's At Ty box office race is not completely overshadowed. The names Thu Trang - Tien Luat in the market are still hot enough to attract audiences to the cinema. Thu Trang's previous projects, although not as profitable as Tran Thanh and Ly Hai, rarely suffered losses. Meanwhile, Tien Luat recently participated in reality TV, receiving a lot of attention.
Understanding this advantage, recently, promotional campaigns Billionaire Kiss also revolves almost entirely around the director/producer duo Thu Trang - Tien Luat, instead of the cast like the other two competitors.
Tran Thanh finds it difficult to make a Poker?
Among the 3 candidates on the box office race in early 2025, The Guardian Quartet without a doubt is the name with the most potential to win. Directed by Tran Thanh, the name that has "bombed" the Vietnamese box office during Tet in the past few years, the film can easily become the next "golden goose" for him after Tomorrow, The Godfather good Mrs. Nu's house.
The Guardian Quartet witnessing Tran Thanh return to comedy - the genre that made the male artist's name. With his forte and the strength of capturing audience tastes, Tran Thanh has the opportunity to "show off" and be creative. Not to mention gathering "attractive" faces such as Le Giang, two beauty queens and especially Duong Bao Lam, the work is easy to go viral - a necessary factor to help the film prolong its life in theaters. Another advantage of the film is that there is no age limit for the audience.
Previously, Tran Thanh's previous projects, although constantly embroiled in controversy over content or the fact that they only gathered "homegrown" actors, their appeal every time they were released to theaters was undeniable. If they successfully broke the box office record of Tomorrow ( 551 billion VND ), The Guardian Quartet will be Tran Thanh's "Poker" in the film market.
But realistically, revenue milestones 551 billion VND not easy to overcome. Especially in the context of this year's Lunar New Year, many candidates joined the race, causing the box office market share to be fragmented. The revenue pie falling entirely into Tran Thanh's hands is impossible.
The second place at the box office is likely to be a tight contest between Love the wrong best friend and Billionaire Kiss. Both have the same theme, so the victory or defeat depends largely on the quality and the spread effect after being released in theaters.
Notably, Tran Thanh also invested and co-produced. Love the wrong best friend . Previously, appearing at the film showcase, he said that because he loved the original Thai work, felt that this was a good script and did not want to miss it, he decided to invest. Thus, Tran Thanh has 2 chess pieces in the Tet At Ty box office race.
Love the wrong best friend has a higher potential to win thanks to its existing brand advantage. Not to mention, the presence of Kaity Nguyen also partly guarantees the appeal of the work.
While Billionaire Kiss seems to be “quieter” in terms of media compared to its competitors. One month before its release, Thu Trang’s brainchild still has no massive promotional campaigns.
Source
![[Photo] Visiting Cu Chi Tunnels - a heroic underground feat](https://vstatic.vietnam.vn/vietnam/resource/IMAGE/2025/4/8/06cb489403514b878768dd7262daba0b)
Comment (0)