The market for equipment, machinery and stationery still has a lot of room for development.

The first International Exhibition on Smart Office Solutions, Equipment, Machines and Stationery (VIETOFFICE 2024) held in Hanoi opened today (May 22). The event was organized by the Vietnam Office Machinery Association (VOMA) in collaboration with VINEXAD Company.

VIETOFFICE 2024 is held for the first time in Hanoi. Photo: HQ

Although it was held for the first time in Hanoi, VIETOFFICE 2024 received the support of many domestic and international enterprises with 150 booths and 100 enterprises from more than 8 participating countries and territories: India, Poland, Korea, Hong Kong (China), Japan, Singapore, China, Vietnam.

At the exhibition, businesses mainly introduced stationery products; office equipment and machines; smart office solutions; office furniture; office accessories and decoration items. Each product group brings the best quality products, has affirmed its position in the market, associated with typical businesses such as: Linc India, Sworld, Hyperwork, Phu Son; Bonsen Vietnam; Song Hy; Ergolife; Thanh Chuong; HP Vietnam; VPS Group; Silicom; Fujifilm Vietnam, Zoho,...

The exhibition brings together many famous brands. Photo: HQ

Gathering a series of famous brands helps the exhibition receive attention and high appreciation from businesses in the industry looking for cooperation and investment opportunities.

Sharing with reporters of Cong Thuong Newspaper, Ms. Phan Thi Hoai Thuong - Brand Manager of Fujifilm Business Innovation Vietnam said that the exhibition is an opportunity for businesses to introduce and spread the message and brand of Fujifilm to the market and consumers more deeply. In particular, with the participation of many international businesses, it is a very good opportunity for businesses to promote, trade and expand the market.

"Bringing to the exhibition our strong products, including Fujifilm multi-function printers, we want to spread the latest solutions and products to the market. On the other hand, when digital transformation is a trend, Fujifilm's solutions are expected to meet the needs of changing work processes in every business today," said Ms. Thuong.

Visitors learn about products at the exhibition. Photo: HQ

Toshiba has been a brand present in the Vietnamese market since 2000, with strong product lines trusted by the market. Mr. Nguyen Van Hien - CEO of Nhat Vinh Joint Stock Company - the official distributor of Toshiba office equipment in Vietnam said that through the exhibition, the company introduced a number of products with large market segments of Toshiba photocopiers, increasing business opportunities as well as better meeting the current market demand for products.

According to Mr. Nguyen Van Hien, although the economy is still facing many difficulties, the Vietnamese stationery market still has a lot of room for development. However, to keep up with market changes, along with manufacturers, businesses importing office equipment and machines are focusing on product lines that meet the needs of digital transformation and printing management of domestic businesses, agencies and units.

Korean enterprise Sejong Mall highly appreciates the potential of the business market in Vietnam. Photo: HQ

Having been interested in and researching the Vietnamese market for a while, but mainly in Ho Chi Minh City, so when coming to the Hanoi market for the first time, Mr. Shin Hyeong Seok - Director of Sejong Mall Company (Korea) - a unit specializing in chalk, educational and teaching support tools, was very excited and had high expectations for developing and expanding business in Vietnam taking the opportunity to participate in VIETOFFICE 2024.

Talking to reporters of the Industry and Trade Newspaper, Mr. Shin Hyeong Seok assessed that the Vietnamese economy is growing more and more, and is a market that Korean enterprises are very interested in expanding their business and investment. In particular, according to him, the education and training sector in Vietnam is receiving attention and strong investment, so Vietnam is a potential market for Sejong Mall's product lines.

“Although it is still difficult to widely introduce products to the Vietnamese market, through the exhibition, we hope to have more meetings with Vietnamese businesses and buyers to gradually expand our business in Vietnam in the future, ” said Mr. Shin Hyeong Seok.

Booth from India. Photo: HQ

As a familiar field, stationery is defined by products serving daily study and office work, such as: pens, notebooks, scissors, etc. However, nowadays, the definition of stationery is increasingly changing and expanding to best meet the actual needs of the market.

Accordingly, in addition to traditional office supplies, medium to high-end machinery and equipment such as laser printers, photocopiers, projectors, laminators, etc., used in businesses and offices, have become the mainstay of this industry's strong growth.

The stationery industry still has a lot of room to make further breakthroughs in the future. Photo: HQ

According to the exhibition organizer, the size of the Vietnamese stationery market is estimated to reach 195.35 million USD in 2022. It is forecasted that in the period from 2023 to 2029, the size of the Vietnamese stationery supply and supply market is expected to have a compound annual growth rate (CAGR) of 8.37%, reaching a value of 316.41 million USD in 2029.

According to the exhibition organizer, this growth is directly proportional to the increase in the number of small and medium enterprises (SMEs), along with the development of infrastructure in Vietnam. Based on positive signals from revenue and actual demand, the Vietnamese stationery industry still has a lot of room to make further breakthroughs in the coming time.

According to the Vietnam Office Equipment Association, VIETOFFICE 2024 is expected to be a bridge for economic cooperation between domestic and foreign enterprises in the field of office equipment and machines. Photo: HQ

Speaking at the opening ceremony of the exhibition, Mr. Nguyen Tuan Minh - Chairman of the Vietnam Office Machinery Association (VOMA) said that with the mission of supporting and representing the business community of the Vietnamese office machinery industry, VOMA in conjunction with VINEXAD organized VIETOFFICE 2024 with the desire to gather, help businesses, create strength for the office machinery business community; be a bridge for economic cooperation between member businesses of all economic sectors with the aim of improving business capacity and competitiveness of businesses in the integrated and developed economy.

Through the exhibition, businesses expect to have many opportunities for business cooperation and market development at the exhibition. Photo: HQ

The Chairman of the Vietnam Office Machinery Association (VOMA) further emphasized that through the exhibition, he hopes that domestic and international manufacturers and traders of office equipment and stationery will have the opportunity to learn about the market, partners, joint ventures, associations and investments. "Thereby contributing to the further development of trade exchanges, bilateral and multilateral cooperation in the field of office equipment, bringing good products - good services - good solutions so that Vietnamese consumers have more choices" - Mr. Nguyen Tuan Minh expected.

Source: https://congthuong.vn/thi-truong-thiet-bi-may-va-van-phong-pham-con-nhieu-du-dia-phat-trien-321614.html