The end of the year is an opportunity for Vietnamese artists to compete to release new products. HIEUTHUHAI, despite being "at the top, reaching the ceiling", was still dethroned by Truc Nhan.
This is a fierce competition between names like HIEUTHUHAI, Truc Nhan, Hoang Dung, Da LAB… Some songs quickly topped the charts. Others had difficulty climbing the charts.
HIEUTHUHAI was dethroned by Truc Nhan
The name leading the recent YouTube Vietnam trending chart is Presentation by HIEUTHUHAI. The song reached nearly 6 million plays after 10 days of release.
Compared to previous diss raps that were aimed at other rappers, HIEUTHUHAI was a bit bolder when he let Presentation Respond directly to anti-fans' words.
The lyrics in the song are mostly edgy, very different from the previous gentle and seductive love rap songs.
The song quickly reaching millions of views was a surprise to Vietnamese audiences, because diss rap songs are usually not widely accepted by listeners.
But Presentation proved its own difference. HIEUTHUHAI's "brainchild" received countless compliments, saying that the lyrics were sophisticated, "cursing must be learned". However, there were still people who expressed disappointment because the track was too... bland.
A genre that is picky about listeners, released unexpectedly, without focusing on promotion, but still easily leads the Vietnamese music charts just a few days after release, notably Trinh also beat APT. Rose BlackPink's song with Bruno Mars topped the YouTube Vietnam trending list, making many people nod that this is HIEUTHUHAI's "bomb".
After Trinh , has more than 50 diss raps released.
Many people predict Presentation will continue to "trend" for a while longer, but HIEUTHUHAI's "bomb" will be dethroned by Niggling by Truc Nhan
The song quickly attracted listeners partly because of Truc Nhan's return after a long period of silence.
Many audiences wonder what the male singer will bring after a period of "inner accumulation"?
MV Niggling making it hard for music lovers to ignore because of Truc Nhan's investment in the product.
Including musician Mew Amazing, producer TDK, DTAP and director Dinh Ha Uyen Thu, the "golden hand" in the shows. Beautiful sister riding the wind , Brother overcame thousands of obstacles along with other million view MVs.
The song is called Bamboo Universe because there are 4 characters appearing in it, marking the 4 outstanding songs of the male singer. Four words , Surprisingly , open your eyes , If you have it, don't keep it. If you lose it, don't look for it .
The male lead in the MV describes the process of internal struggle, fighting against the opposing version of himself in a creative way, expressed through "sharp" lyrics, catchy melodies, and diverse nuances.
The diverse visual materials, rich in Asian culture, and eye-catching transition effects also make it difficult for viewers to take their eyes off.
From the aspects of content, sound, image, Niggling as an affirmation of Truc Nhan's personal color in the Vietnamese music market. The MV convinced most listeners with its number one ranking on the YouTube Vietnam trending chart.
Tang Duy Tan, Hoang Dung, Da LAB had to "admit defeat"
However, not every new product is as easy to break through as Presentation and No good . Some artists have to accept the fact that their listening numbers are quite limited.
Tang Duy Tan is one of the names attracting attention when returning to the music scene after 3 years of disappearance.
The male singer is known as a "hit-maker" with songs that have broken the 100 million views milestone, so his debut album Garden of love received a lot of expectations from the audience.
Tang Duy Tan used the same "hit-making formula" as his previous songs in the album, but the 10 songs in the album still had to endure being outclassed by strong competitors in the market.
Poet Hoang Dung also tries to renew himself in Compass to compete with songs released at the same time.
He is not afraid to try his hand at fiery choreography and "rocking" music, never seen before in Hoang Dung's playlist.
However, Compass only received more than 300,000 views after 1 month of release. The singer The Muse tried to promote the new MV on social media platforms, but almost Compass still lose in the Vietnamese music market.
In addition, the album Space Jam Volume 02 by SpaceSpeakers and many other artists, Pickleball by Do Phu Qui's brother, the EP of 5 songs by talented Cuong Seven... are almost powerless in this race.
Although recently Brother said hi and Brother overcame thousands of obstacles has reduced its influence on the Vietnamese music market, but some artists still find it difficult to escape the media influence of the two shows.
Only the names that truly break through in the current music market can partly prove their own ability and appeal to the audience.
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