Digital physics technology is being applied in Vietnam in the fields of fashion, agriculture, and cultural preservation to exploit the potential of the digital economy.
At the launch event of Phygital Labs on October 1, Mr. Huy Nguyen, co-founder of the startup, said that the digital transformation revolution is bringing people closer to the point where things in physical life will take place in parallel with the digital environment. At that time, digital physics is the next step of technology, opening the gate connecting the real world and the digital world.
What is digital physics?
"In the digital space, only things that are associated with real-life values are truly valuable. To do that, every physical product needs a digital identity, similarly, when people move to the digital environment, they also need a personal identification code. Digital physics will solve the problem of digital identity for all things, bridging a product from real life to the Internet to exploit great values in the digital economy," said Mr. Huy.
According to Mr. Nam Do, CTO of Phygital Labs, in Vietnam, the concept of digital physics is still strange, but the world has been talking about it a lot since two years ago, after Covid-19 changed the way people work, live and communicate online.
Mr. Nam Do, CTO Phygital Labs, talks about the applications of a physical product in the digital environment. Photo: KB
According to Techtarget , phygital is a term that combines physical and digital. This is the technology that combines the physical and digital worlds in consumer experiences, business models or products. Phygital represents the interaction between the real world (such as stores, physical products) and the digital world (such as mobile apps, websites, online experiences).
The development of digital physics can bridge the gap between digital and physical, and enable organizations to provide proactive and innovative services, providing market access opportunities and increasing economic value without being limited by physical barriers. Modern technologies such as AI, blockchain, VR/AR, IoT, cloud are all important parts of the digital physical future.
Digital physics applications in Vietnam
Although still new in Vietnam, digital physics has been applied in a number of fields. For example, in the agricultural sector, a brand has attached chips, digital identification and traceability to each bag of coffee and pepper to increase the value of Vietnamese agricultural products when exporting to international markets.
In the field of handicrafts, Phygital Labs cooperates with the Department of Information and Communications of Da Nang to identify the number of sculptures of Non Nuoc stone village, put them on the digital museum so that they can be used in many fields from education to exhibitions and trading.
According to Mr. Dinh Duc Hoang, Deputy Director of the UNESCO Information Center (UNET), the need to combine reality and digital in Vietnam is already present and is no longer a future. "Digital physics can immediately solve the pain of cultural workers, creating a tremendous power to tell the story of the Vietnamese people," Mr. Hoang said, recounting his practical experience when UNESCO Vietnam carried out the project of casting 200 Kim Nghe Tran Temple bronze.
Once the product is available, the manufacturer prepares a letter briefly describing the meaning and value of this pure Vietnamese mascot, and puts it in the box. Then, the owner of the item is sent a link containing a 3D image, a scan of the real-life stone Nghe. The stories from the patterns to the history are then compiled into another document to send to the owner. To help collectors understand the image and meaning of the mascot, the project even had to buy the book Selected Vietnamese Nghe to give away.
"It doesn't stop there, because the project is limited to only 200 copies, the artisans have to engrave each person's name on the work. There are too many elaborate and complicated steps to convey an image of Vietnamese culture while now, with just a 1 x 1 cm chip, Phygital Labs' technology can do all of the above," said Mr. Hoang.
A representative of the UNESCO Information Center stated that digital physics can not only be applied in the digital economy but also has great significance, contributing significantly to the preservation, development and dissemination of cultural values, because each heritage is "unique".
Meanwhile, Mr. Nguyen Quang Thanh, Director of the Department of Information and Communications of Da Nang City, said that after projects such as the number identification of Non Nuoc stone village were successfully carried out and received great support from both the people and management agencies, in the coming time, Da Nang will continue to apply digital physics technology to bring more than 3,000 paintings and images to the digital environment.
"Over time, these projects will help people see themselves in each digital work, directly feel the benefits of technology and form digital habits and digital economy completely naturally. From people and businesses, the application will be expanded to management, digital transformation of government, and creation of smart cities," Mr. Thanh commented.
Vnexpress.net
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