Continuing the series of meaningful activities, spreading love every year, Sacombank for the first time accompanies the program "Journey of connecting love" broadcast from January 20, 2024 to February 24, 2024 at 19:30 - 20:00 every Saturday on HTV7.
Sacombank enters its 32nd year, in addition to its outstanding values of positive business results, advanced products and services, and customer satisfaction, the Bank's brand is also associated with community activities, improving the quality of life and enhancing social security.
In 2024, with the motto "Strong internal strength - Strong future", Sacombank considers spreading love and sharing with the community as one of its core tasks. To carry out that mission, Sacombank will accompany the first 5 broadcasts of the program "Journey of connecting love" on HTV7.
A few words about the program "Journey of connecting love"
"Journey of Love Connection" is a humanitarian reality show, reaching out to unfortunate lives, poor families, helping them overcome current adversities. It is a bridge between businesses and audiences with kind hearts, wanting to do charity work, sharing love with those less fortunate in life.
The characters of the show are diverse in age, gender... although they have had adversities or life events, they still strive every day to survive and rise up: from orphaned elementary school boys and girls or those with serious illnesses who still yearn to go to school, or lonely old people who are near death but still struggle to make a living every day... and even those whose relatives for some reason are not recognized by them still try to rise up to become good people...
All the lives led by MC Dai Nghia in each episode of the program need real help - provided and verified by local authorities to create transparency, so that donors can feel secure in supporting and helping, creating conditions for the characters to have more motivation in life and the future.
Starting from January 20, 2024, in addition to the broadcast time of 19:30 - 20:00 every Saturday on HTV7, the program's content will be posted on social networking platforms, creating a bridge between the audience, individuals, businesses and organizations... with a kind heart, wanting to do charity work, and share love with the less fortunate in life.
"The journey of connecting love" not only demonstrates the morality of "the whole leaves cover the torn leaves" but also demonstrates solidarity and love for fellow countrymen, contributing to social security activities.
Sacombank connects happiness, connects the future with "Journey of connecting love"
In the first 5 episodes of "Journey of Love Connection" broadcast from January 20, 2024 to February 24, 2024 at 19:30 - 20:00 every Saturday on HTV7, Sacombank, along with Actor - MC Dai Nghia and the program's guests, will go directly to wards in Binh Tan district, District 6 and some communes in Hoc Mon district to organize activities to visit, encourage and give gifts to children with serious illnesses, and families in difficult and unfortunate circumstances.
During HTV7's prime time, the content of the first episodes in this 5-episode series received positive feedback from viewers.
"Journey of Love Connection" not only contributes to spreading love and sharing in the community, creating a bridge between characters in need of help with viewers and individuals, organizations, and businesses; at the same time, the characters in the program are a source of inspiration for optimism in life, overcoming fate.
Over the past 32 years, Sacombank has successfully implemented many meaningful annual programs, becoming a cultural feature of the Bank. Among them, the organized programs include the 21st "Warm Spring" charity activity series - Spring of the Dragon 2024, bringing spring joy to thousands of lonely elderly people, orphans, disabled children as well as those in difficult and unfortunate circumstances across 52 provinces and cities of Vietnam and Laos and Cambodia; the "Sacombank - Nurturing Dreams" scholarship, awarding nearly 4,000 scholarships, worth nearly 13 billion VND to studious students; the "Sharing from the Heart" Blood Donation program, contributing nearly 800 units of blood; the "Steps for the Community" running race to raise funds to build cultural houses for ethnic minorities.
Source: Sacombank
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