Developing cultural industry from heritage

The success of the MV "Bac Bling (Bac Ninh)" has been analyzed by the online community for its causes and enthusiastically evaluated. It focuses on the resonance and convergence factors of the cultural industry such as exploiting the cultural materials, people and heritage of Bac Ninh (Dau Pagoda, Dong Ho paintings, Bac Ninh Quan Ho Folk Song Theater, Phu Lang pottery...); creativity through the interesting combination of past and present artists (Hoa Minzy, Meritorious Artist Xuan Hinh, Tuan Cry), traditional costumes; combining filming techniques, staging, traditional music genres, rap, vibrant and modern electronics); tourism promotion factors...

A scene from the MV "Bac Bling (Bac Ninh)". Photo: kinhtedothi.vn

The cultural heritage of Vietnam in general and each region in particular is extremely unique and rich, like a precious ore mine that needs to be exploited, beautified, polished... by the cultural industry. Therefore, if the cultural industry is given attention and invested professionally and appropriately, it will awaken and help the cultural heritage to shine and spread globally.

Cultural industry combined with tourism will also create a cross-border bridge, not only helping to promote heritage but also an attractive invitation: "Please come back to Bac Ninh for me to visit/ Festivals are bustling and joyful all year round...", creating momentum for tourism development.

Source: https://www.qdnd.vn/cung-ban-luan/phat-trien-cong-nghiep-van-hoa-tu-di-san-819769