The journey of the "Waking Up with the Golden Season" buses was implemented by Ca Mau Fertilizer in collaboration with VTV1 from March 2024 and has been enthusiastically received by people from all over the country, contributing to successful crop seasons.
Ca Mau Fertilizer: Pioneering with farmers in cultivating "More sustainable - More prosperous"
Tireless trips on the journey to "awaken" the golden season
Ca Mau Fertilizer is a pioneer in the fertilizer industry with a comprehensive set of nutritional solutions for crops and has won the "National Brand" award 6 times in a row.
The product system of Ca Mau Fertilizer brand is rich and suitable for a variety of crops and many soil regions, from single fertilizer lines, Ca Mau NPK fertilizer, to OM CAMAU organic fertilizer.
Along with efforts in product development, the brand also focuses on its role of always standing side by side with farmers in every crop season.
In 2024, the company and Vietnam National Television (VTV) produced the "Waking Up with the Golden Season" program, broadcast in the regular morning greeting time slot at 5:40 a.m. every Tuesday and/or Sunday.
Accordingly, the program's buses will take agricultural experts to meet with outstanding farmers who have achieved positive results, along with local farmers to share effective ways of caring for crops.
In each broadcast, useful content about fertilization methods, agricultural product development experience, advanced agricultural knowledge and solidarity of farmers attracted millions of views on national television.
Impressive success numbers
The 52 episodes have visited about 20 provinces and cities across the country. Each episode is a story about the eagerness to learn of farmers in the farming process.
According to a report by Kantar Media Vietnam, the rating index (a measure of audience interest in a television program) during the program's broadcast period achieved positive results at an increase of nearly 80% compared to before the broadcast.
Total television viewership is estimated at nearly 4 million. These are impressive numbers for a program for farmers in the agricultural industry.
"Waking Up With The Golden Season" is broadcast periodically on VTV1
The special thing about the program is that in addition to being broadcast on VTV1 channel according to a fixed schedule, all 52 episodes of content are widely posted on YouTube channel, impressive excerpts are shared on the company's fanpage/TikTok.
Thanks to that, people can easily follow and can save and review at any time. It is estimated that there are nearly 10 million views on digital channels, and the number is expected to continue to increase along with the program's appeal.
In addition to Vietnam National Television as the broadcaster, the "Waking Up with the Golden Season" buses are also rebroadcast by Vinh Long Television - one of the prestigious local stations. This has affirmed the great attraction of the program to a large number of farmers.
Continue to spread the golden season trips
The program's successes in 2024 not only demonstrate the company's pioneering role in bringing "Every Season is a Golden Season" to the people, but also mark a major turning point in the journey of contributing to agriculture in general.
In the following year, the Golden Season trips will continue to be deployed, to bring attractive farming stories, together building a new-age farming community - where people connect, learn experiences and share farming techniques to develop sustainably and prosperously.
Source: https://tuoitre.vn/phan-bon-ca-mau-va-hanh-trinh-cung-nhung-chuyen-xe-danh-thuc-mua-vang-20241224112733624.htm
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