Recently, Chau Phu District People's Committee has issued plans and directed specialized departments to guide farmers in building brands for key and traditional products in the direction of exploiting and promoting local strengths. District specialized departments regularly organize OCOP Program training for leaders and specialists in charge of management methods, business, product development strategies in the direction of improving quality and developing production according to the value chain.
At the same time, promote consulting for production entities, enterprises, cooperatives, and cooperative groups on contents to complete products participating in the OCOP program, such as: Business registration, origin traceability stamps, intellectual property registration, improving product designs and packaging... At the same time, focus on supporting the construction and completion of the application of modern, environmentally friendly technology in the production and business process of OCOP products; pay attention to completing potential products that meet standards, participate in evaluating and classifying OCOP products according to the set of criteria.
Promotional activities for OCOP products and local specialties are focused on.
By the end of 2024, Chau Phu district will have 8 OCOP products with valid terms, including: Ba Ba Vui linh fish sauce, Phuong Giau dried tra fish, dried frogs from Khanh Hoa Trade - Service - Frog Breeding Cooperative, Khanh Hoa longan, Cam Tu honey, Ngoc Han ginseng wine, dried jackfruit, and dried fruits and vegetables from Dai Phat. In particular, Khanh Hoa longan is one of the products recognized as 3-star OCOP quite early in the district. From longan trees grown for many years in the area, members of Khanh Hoa Trade - Service - Agricultural Tourism Cooperative apply technical advances, safe cultivation, production that ensures OCOP product standards, and are granted traceability codes and OCOP product certification. In recent times, Khanh Hoa longan has been supported in promotion and display at fairs and exhibitions, helping to stabilize consumption, increase product value, and increase income for farmers.
For Ngoc Han ginseng wine, the process of product development and OCOP product certification is also very elaborate. In 2006, seeing the trend of soaking ginseng wine developing, being favored by many people, and having a ready source of ginseng root, Ms. Hoang and her husband (owner of Ngoc Han business household, Binh Long commune) tried soaking ginseng wine for retail at home, delivering to stores. Seeing the large market demand, the couple decided to convert 600m2 of land to grow ginseng to have a source of raw materials on the spot. After that, Ngoc Han ginseng wine facility was born, registered the trademark. Currently, the product is being increased to the market, building sales channels from social networks and e-commerce sites.
Head of the Department of Agriculture and Rural Development of Chau Phu district, Huynh Van Tinh, said that for products recognized as meeting 3-star OCOP standards, specialized units will continue to support production entities to carry out procedures as required to maintain; review OCOP products about to expire to guide re-certification records. At the same time, complete product records and related procedures for products with 4-star potential, propose the council to evaluate and classify according to regulations. In addition, promote propaganda, raise awareness of people and production entities about environmental hygiene in production, knowledge about food hygiene and safety. Periodically check food hygiene and safety, environmental standards for products that have been certified by OCOP.
To improve the effectiveness of the OCOP Program, contribute to the economic restructuring, increase people's income, effectively implement the criteria group "Organization of production and development of rural economy" in the National Criteria for new rural communes and advanced new rural areas, Chau Phu District People's Committee will coordinate with the Provincial Office for Coordination of New Rural Construction to organize training for relevant sectors, commune-level People's Committees and entities with OCOP products and potential products in the district. Propagating and supporting economic entities to bring district-level OCOP certified products to e-commerce platforms, connecting supply and demand with fair programs and start-up programs organized by the province, creating conditions for the district's OCOP products to access markets inside and outside the province. At the same time, supporting entities with potential products to complete documents and procedures to participate in the evaluation and classification of district-level OCOP products.
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