Tourism is identified by Quang Ninh province as a key economic sector, contributing positively to the overall growth of the province. With the goal of achieving a GRDP growth rate of 14% in 2025, the tourism industry has identified this year's focus as increasing the average spending of tourists. In addition to promoting existing strengths, Quang Ninh tourism focuses on exploiting development potential, promoting the exploitation of high-quality products in a sustainable manner, targeting international visitors with high spending levels.
Contributing to the overall growth of the province, the tourism industry aims to attract 20 million visitors (142-153 million nationwide), of which 4.5 million are international visitors, accounting for about 19-20% of the total international visitors nationwide (22-23 million nationwide), revenue from the tourism sector reaches VND 55,000 billion, an increase of 18.1% compared to 2024 (revenue of VND 46,550 billion), equivalent to an average spending of VND 2.75 million/visitor (an increase of VND 300,000/visitor compared to 2024). The above target is identified as a challenge for the Quang Ninh tourism industry when the number of visitors only increases by 1 million compared to 2024 but the revenue of the tourism industry must increase by 18.1% compared to 2024, equivalent to an increase of VND 8,450 billion.
Therefore, the focus of the tourism industry in 2025 is on solutions to increase the average spending of tourists, focusing on international visitors with high spending levels, thereby increasing total tourism service revenue. In addition, transforming the development form from mass tourism to sustainable tourism; developing new and attractive tourism products, promoting and attracting investors to develop more golf courses to develop high-class tourism, 4-season tourism, etc., thereby extending the length of stay of tourists and improving the quality of service products.
Right at the beginning of 2025, Quang Ninh welcomed a group of millionaires to experience a private tour built to meet strict requirements on schedule, means of transportation, areas, and separate experiences in Ha Long Bay and Bai Tu Long Bay. This is the first group of millionaires and billionaires in the world to open up and welcome the flow of super-luxury tourists to Quang Ninh.
Along with the efforts to transform the development form from mass tourism to sustainable tourism, localities also pay attention to promoting and attracting investors to develop more high-class tourism products. Not only prolonging the length of stay of tourists but also improving the quality of products and services; making Quang Ninh a four-season tourist destination, developing the heritage economy as a new growth driver for tourism.
Since the beginning of the year, Ha Long City has become an attractive destination loved by billionaires and the super-rich in India with its beautiful nature, convenient location and high-class tourism services. In particular, Ha Long owns large-scale 5-star resorts such as FLC Ha Long, Premier Village Halong Bay Resort, Vinpearl Ha Long Resort, Muong Thanh Luxury Ha Long Centre Hotel...; many high-class entertainment activities, especially the international standard golf course system. In Ha Long City, there are 2 golf courses FLC and Tuan Chau golf courses, which are rated as the top in Asia. The golf courses all have unique designs with views of the heritage bay, creating different experiences. Services to exploit majestic natural resources, highland cultural identity, eco-tourism products, community tourism, discovery and experience are being invested heavily, bringing attractiveness to tourists.
In particular, Quang Ninh also owns Ha Long International Passenger Port, the first specialized port in Vietnam capable of receiving the world's largest and most modern cruise ships to Ha Long Bay. In 2025, Ha Long in particular and Quang Ninh province in general will welcome about 60 international cruise ships, bringing more than 90,000 passengers of many different nationalities to Ha Long. The passenger ships arriving at the port this year belong to many large and famous brands in the world, such as: Mein Schiff 6 and 5, Celebrity Solstice, Noordam, MSC Splendida, Westerdam...
The province is making the most of its synchronous transportation system, along with diverse destinations for experiences from islands, culture, spirituality, resorts to highlands, borders, etc., a system of high-class and diverse 4-5 star restaurants and hotels, from which to build and organize major events and activities domestically and internationally. In 2024, Quang Ninh will continue to leave its mark with nearly 200 unique cultural, tourism and sports programs and events successfully organized, contributing to spreading the image and position of the province to domestic and international friends.
In 2025, Quang Ninh plans to welcome 200 world billionaires to Ha Long Bay in mid-2025 by private yachts, to participate in the event "Art for Climate - Ha Long Bay 2025". According to the Organizing Committee, about 80,000 people are expected to attend the event, including policy makers, local managers, artists, environmental activists, investors, students and many members of the community.
Right from the beginning of the year, Quang Ninh tourism has been bustling. In January 2025, Quang Ninh welcomed 1.25 million visitors, of which international visitors reached about 400,000. On the occasion of the Lunar New Year of At Ty, destinations in the province welcomed a 21% increase in visitors compared to the same period last year. Tourism revenue was more than 2,600 billion VND, an increase of 71% over the same period, ranking in the top 3 localities with tourism revenue reaching thousands of billions, just after Hanoi and Ho Chi Minh City. Continuous positive signals have started a year of impressive growth for Quang Ninh tourism.
In the coming time, Quang Ninh tourism industry focuses on luxury infrastructure, unique experiences and personalized services, such as the province is urgently putting into operation 3 beaches Soi Sim, Hang Co, Trinh Nu in Ha Long Bay, as well as identifying 7 pristine island areas and beaches for the billionaire and super-luxury segment of the world's 1% population. At the same time, enhancing tourism experiences through connecting private yacht services to nearby islands or helicopter transfers; providing cultural experiences on demand; meeting world-class health care facilities such as comprehensive spas with traditional Vietnamese treatments.
Ms. Nguyen Huyen Anh, Director of the Department of Tourism, said: One of the long-term goals of the tourism industry is to focus on investment, calling for investment to form an ecosystem, luxury and super luxury tourism products. In 2025, the tourism industry will continue to attract the segment of resort tourists, experiencing local culture, MICE, golf, wedding tourism through investing in new tourism products, implementing plans to develop wedding tourism, MICE, golf... At the same time, the industry will promote cooperation in international tourism development, including expanding to potential and key international markets; promoting the proactive role of tourism associations, member associations in connecting supply chains, connecting international cooperation, exchanging customer sources...
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