One event - many goals

Media "push"

In 2023, the province will focus on completing and upgrading infrastructure, transportation, urban areas, tourism services... especially putting into operation the Vinh Hao - Phan Thiet and Phan Thiet - Dau Giay expressways, creating leverage for the development of the tourism industry in particular and the economy of Binh Thuan province in general. Thereby, it aims to realize the goals of Resolution No. 08-NQ/TW, dated January 16, 2017 of the Politburo and Resolution No. 06-NQ/TU, dated October 24, 2021 of the Provincial Party Committee on developing Binh Thuan tourism to 2025, with a vision to 2030, with a plan to make tourism one of the three economic pillars of the province.

This event has helped Binh Thuan create a buzz and a "push" in the media nationwide. According to the report of the Provincial People's Committee, there are more than 700 news and articles about the Opening Ceremony and activities of the National Tourism Year 2023, of which the peak from January 1, 2023 to March 29, 2023, there were more than 532 news and articles posted on electronic newspapers, magazines, specialized pages, and general electronic information pages. In addition, there are more than 4,000 posts on Facebook, YouTube; more than 1,000 news, articles, reports, topics, columns, and Diary programs about all activities of the National Tourism Year 2023 broadcast on television and radio channels and posted on social networking platforms of newspapers and radio stations. The National Tourism Year 2023 electronic information page has provided a lot of information and images about the event to people and tourists; The page attracted more than 138,668 visits. In addition, the establishment of the press center attracted about 120 journalists, reporters, editors, cameramen, technicians... from more than 50 news agencies and newspapers nationwide to work. More than 20 provinces and centrally-run cities have posted information about the National Tourism Year 2023 on the provincial electronic information portal, creating a spread and positive effect in many provinces and cities. The National Tourism Year 2023 has promoted and spread tangible and intangible cultural values, resources and unique, novel tourism products to domestic and international friends and tourists. The activities are basically organized according to the registered tasks, with unique and attractive content on an inter-provincial, national and international scale taking place throughout 2023. These activities have contributed to opening a new stage in tourism cooperation with other countries, connecting with tourism businesses, promoting the expansion of tourist markets in the ASEAN region, Asia and the world.

Strong socio-economic development impact

Thanks to the series of events in the National Tourism Year 2023, which are unique and unique, and carry the typical strengths of Binh Thuan province, the tangible and intangible cultural values, resources and unique tourism products have been spread to domestic and international friends and tourists. In particular, it has raised awareness of green tourism development and contributed to further enhancing the position and image of Binh Thuan province to promote tourism recovery and development.

Mr. Bui The Nhan - Director of the Department of Culture, Sports and Tourism, acknowledged: From the good results of the National Tourism Year "Binh Thuan - Green Convergence", we are making efforts to advise and implement many plans of the province. The first is to urgently advise the competent authorities to approve the planning of Mui Ne National Tourism Area until 2040, with a vision to 2050. This is an important basis for attracting strategic investors and large enterprises to cooperate with the province in the tourism sector.

At the same time, urgently advise on the formation of the Mui Ne National Tourism Area apparatus to ensure smooth and synchronous management, creating the best conditions for investment activities as well as trade and services. Strengthen and improve the quality of existing tourism products and services and with creative businesses, invest in additional types to meet the new needs of tourists. Especially foreign tourists and the northern provinces.

Binh Thuan's success in the National Tourism Year 2023 has contributed to the overall success of Vietnam's tourism with breakthroughs. The total number of Vietnamese tourists reached over 100 million, international tourists reached over 12 million. Binh Thuan is on the list of 9 provinces and cities nationwide with tourism revenue of VND 10,000 billion or more, thereby making an important contribution to the total revenue of the entire Vietnamese tourism industry of about VND 343,100 billion.

Asian Dream

Mr. Bui The Nhan affirmed that he will continue to work with the local community to pilot tourism to spread cultural values, community values into tourism services such as traditional festivals of Binh Thuan people, destinations, in labor production, daily life of the people. Accordingly, we must welcome guests with a new mindset, creating a new harmony between the people and tourists.

At the same time, strengthen cooperation and promote more strongly outside the province, region, and foreign markets. These are fundamental issues to continue the success of the National Tourism Year. A National Tourism Year is about to close with great achievements. From this result, it has a very strong impact on the socio-economic development of Binh Thuan, bringing tourism revenue to over 20,000 billion. Creating opportunities for strategic investors to see the potential and advantages when investing in Binh Thuan tourism. Therefore, they will work with the province to survey, research, and propose ideas to improve sustainable tourism to make Binh Thuan a destination of the Asia Pacific in the future.

The National Tourism Year has created a strong “push” for local tourism businesses to see that strong development so that they are ready to continue investing, increase existing products, and seek new products to better serve tourism development. In particular, people who work in tourism directly or indirectly see that common development and find opportunities for themselves. Those are strong spreading values for future development. Therefore, we also need the attention of central ministries and branches to create open and effective mechanisms and policies, helping Binh Thuan tourism become a bright spot in the coming time.