Dien Khanh: Diversified products participating in the OCOP program

Effectiveness of OCOP program

As one of the participants in the OCOP program and achieving 3-star certification for its spring rolls, Khanh Food Company Limited (Dien Thanh Commune) is increasingly enhancing its brand reputation with partners and consumers. According to Mr. Do Quang Dat - Director of Khanh Food Company Limited, the spring roll making profession is a traditional profession of many generations of families. Currently, the company has about 10 products of pork roll, spring rolls, ham, pork roll, grilled spring rolls...; producing from 100 to 150kg of products per day. Some of the company's products have achieved the district-level outstanding rural industrial products. Since the spring roll product was certified with 3-star OCOP, the company's brand has been further consolidated, contributing to increased revenue.

Production activities at Khanh Food Company Limited.

To increase the value of seaweed and other types of seaweed, Nutrimeal VN Company Limited, Dien Khanh District has put into production many types of products such as: Seaweed essence, seaweed sauce, cosmetics... The products are made from clean, nutritious, convenient and potential raw materials in the market. The company has strived to perfect the production process for products to participate in the OCOP program and has had 3 products achieving 3 stars. In particular, the company has succeeded in combining seaweed, seaweed with Dien Khanh agricultural products such as mushrooms, soybeans, pineapple to create a line of seaweed sauce products that have been positively received by consumers.

According to the report of the People's Committee of Dien Khanh district, in 2024, the district has 24 products of 10 entities participating in the OCOP program. The participating entities have focused on exploiting specific, key, and local product groups that are trusted by customers such as: bird's nest, agarwood, seaweed, seaweed, processed products and vegetables, ecotourism products, and community tourism. As a result of the evaluation and classification, 17 products have achieved 3-star OCOP certification. In particular, through the evaluation, certification and maintenance of OCOP standards, it has contributed to raising awareness of production units, creating more uniform, higher quality, and more beautiful products, not only serving the domestic consumer market but also oriented towards export. Products participating in the OCOP program are promoted through fairs and exhibitions organized by the province, bringing OCOP certified products to e-commerce platforms such as: OCOP Platform, Khanhhoa.link, Khanh Hoa agricultural market, displaying at fairs and exhibitions... Thanks to that, the results of product production and business are improved; annual revenue increases by an average of 10% to 15% compared to when not certified.

Increase the value of products in rural areas

Mr. Nguyen Tan Cuong - Vice Chairman of Dien Khanh District People's Committee said that the OCOP program is a program to develop the rural economy in the direction of promoting internal strength and increasing value, improving the income of rural people, contributing to the construction of new rural areas; at the same time, developing agricultural, non-agricultural and service products with advantages in each locality according to the value chain. Therefore, the District People's Committee has developed a specific plan to effectively implement the OCOP program in 2025. This year, the district aims to have 25 products evaluated and classified as district-level OCOP products, prioritizing the development of key and advantageous industries of each commune according to 4 industry groups: Food; beverages; medicinal herbs and medicinal products; community tourism, eco-tourism and tourist attractions. Currently, 40 products from 12 entities have registered to participate in the OCOP program in 2025. The total cost of implementing the program is more than 1.68 billion VND.

To achieve the above goal, the District People's Committee has assigned the Department of Agriculture and Environment to preside over and coordinate with relevant units to perfect the OCOP program management apparatus at the district and commune levels; at the same time, deploy propaganda activities on the OCOP program to the management system at all levels and the community. During the implementation process, economic entities will receive on-site support and advice from district-level OCOP officials. The district encourages entities to improve their capacity, meet requirements on raw material sources; use local labor; expand production scale; quality standards; packaging, product labels; develop linkages and expand distribution channels... In addition, entities also have access to support policies of the State, especially credit policies, science and technology, value chain linkages, and vocational training.

MAI HOANG

Source: https://baokhanhhoa.vn/kinh-te/202503/dien-khanh-da-dang-san-pham-tham-gia-chuong-trinh-ocop-1817488/