International visitors to Vietnam in the first quarter of 2025 reached a record high

In terms of market size, China is the largest market sending visitors to Vietnam's tourism industry with 1.58 million visitors. South Korea ranked second with 1.26 million visitors. Together, these two markets contributed 47% of the total number of international visitors to Vietnam in the past quarter.

In addition, Taiwan (China) is the third largest market sending visitors with 331 thousand arrivals. The US ranks fourth with 259 thousand arrivals, Cambodia ranks fifth with 234 thousand arrivals, and Japan ranks sixth with 226 thousand arrivals.

The next largest sending markets were Australia with 147 thousand arrivals, India with 143 thousand arrivals, Malaysia with 141 thousand arrivals and Russia with 125 thousand arrivals.

In terms of growth drivers, China is still the main growth driver in the number of international visitors to Vietnam. This market has increased by about 78.3% compared to the same period in 2024. Meanwhile, other markets such as: Korea, Taiwan (China), the US, Japan, Australia and India have all shown many positive signals.

Markets in the Southeast Asian region have good growth. Cambodia can be reached when it increased by about 105.6% and the Philippines increased by about 95.1%. In addition, the markets of Laos, Indonesia and Thailand also developed somewhat.

The number of tourists from many European countries continues to grow at double-digit rates. Especially markets that enjoy unilateral visa exemption policies such as: UK, France, Italy, Germany, Spain, Sweden... In particular, the Russian market increased sharply by 110.5% compared to the same period in 2024.

The Polish and Swiss markets also showed positive signs, increasing by 52.9% and 14.1% respectively over the same period last year. The Vietnam National Administration of Tourism attributed this effect to the Government's issuance of Resolution 11/NQ-CP on short-term visa exemption for Polish, Czech and Swiss citizens from March 1 to December 31, 2025 under the 2025 Tourism Development Stimulus Program.

This policy is expected to create momentum to attract more visitors from the three markets of Poland, Czech Republic and Switzerland and has clearly achieved initial successes in the first 3 months of 2025.

Thus, on the recovery path of 2024, the number of international visitors to Vietnam in the past 3 months has reached over 6 million, an increase of 134% over the same period in 2019 - the time when the Covid-19 pandemic had not yet occurred.

According to the Vietnam National Administration of Tourism, the first quarter of 2025 recorded the highest number of international visitors in a quarter ever in our country's tourism industry. To achieve the goal of welcoming 22-23 million international visitors this year, the entire industry needs to focus on implementing the Tourism Development Stimulus Program, innovating promotion methods, improving service quality and increasing the attractiveness of products and destinations in Vietnam.

Source: https://nhandan.vn/khach-quoc-te-den-viet-nam-trong-quy-i2025-cao-ky-luc-post870481.html