For many people, gold is not only an investment commodity, but also a safe haven, against uncertainties and risks. In early 2024, experts estimated that the amount of gold people stored in their homes could reach about 400-500 tons.

Notably, throughout the past year, large and small gold traders have been in a state of "running out" of both SJC gold bars and plain round gold rings, because people's demand for this precious metal has increased dramatically.

In the middle of last year, the State Bank had to release 354,100 taels of SJC gold bars (equivalent to 13.36 tons) to "refuel" the gold market.

However, the shortage of goods still occurs, many people lining up still cannot buy gold rings and gold bars when stores sell in small quantities or stop selling.

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Many people keep the habit of buying gold on God of Wealth day to pray for luck and fortune. Photo: Tam An

In fact, despite having a large amount of gold stored in a safe, many people still like to buy more gold on the God of Wealth Day every year to pray for luck and fortune. This is also the reason why, on each occasion of the God of Wealth Day, from early morning to late night at gold shops, there are often scenes of people jostling each other and waiting in long lines for several hours to buy gold.

Gold traders admit that on the annual God of Wealth Day, the number of customers increases dramatically by 20-40 times compared to normal days, despite the strong increase in gold prices. And every year the number of gold products sold on the God of Wealth Day increases compared to the same period the year before.

On the day of God of Wealth, many people buy roast pork, roast duck, snakehead fish... to worship, many others have the habit of buying gold to pray for luck and fortune.

In 2024, both SJC gold bars and smooth round gold rings were in a "crazy" mood.

Specifically, the price of SJC gold bars on January 1, 2024 was only VND 71 million/tael (buy) and VND 74-74.2 million/tael (sell). After 1 year, on the morning of January 1, the price of gold bars at SJC was listed at VND 82.2-84.2 million/tael (sell).

Similarly, the price of 9999 gold rings on January 1, 2024 was still at 61.4-62.1 million VND/tael for buying and 62.6-63.28 million VND/tael for selling. By the morning of January 1, 2025, the price of 1-5 chi gold rings of SJC was listed at 82.2-84 million VND/tael (buying - selling).

On February 1, the price of gold bars at SJC was at 86.8-88.8 million VND/tael (buy - sell). The price of 1-5 chi gold rings at SJC was listed at 86.3-88 million VND/tael (buy - sell).

Meanwhile, the spot gold price on the world market closed the week at 2,799 USD/ounce. The gold futures price for April 2025 on the Comex New York floor was at 2,835 USD/ounce. The instability of the financial market and the geopolitical situation pushed the gold price to a new record high of over 2,800 USD/ounce during the week.

At this price, if you bought gold at the beginning of last year and held it until this year, many people would have won big.

So, what day is God of Wealth Day 2025 to buy gold for luck and prosperity?

In 2025, God of Wealth's day (January 10 of the Lunar calendar) will fall on Friday (February 7 of the Gregorian calendar).

Many gold shops have announced that they will open gold sales for the God of Wealth Day from the 6th day of the first lunar month (ie Monday, February 3rd). Accordingly, in addition to buying gold directly at the shops, businesses have also opened online gold ordering channels, even livestreaming sales.

Not only that, due to the scarcity of 9999 gold, many traders have also promoted the production of 999 gold products to serve people's need to buy lucky goods on God of Wealth day.

Gold price today February 2, 2025 set a new peak, demand skyrocketed Gold price today February 2, 2025, the world gold market continuously set new peaks in the context of soaring demand for shelter.