The Vietnamese OCOP product booth at the AF-L'ARTIGIANO IN FIERA International Handicraft Fair is an opportunity for businesses, cooperatives and OCOP entities to promote, connect information, exchange experiences to help gradually perfect products, promote trade cooperation opportunities in the Italian and European markets.
Implementing the direction of the leaders of the Ministry of Agriculture and Rural Development on supporting OCOP products with export potential to gradually access the world market, the Central Office for New Rural Area Coordination and the Agricultural Trade Promotion Center organized a booth of Vietnamese OCOP products at the AF-L'ARTIGIANO IN FIERA International Handicraft Fair in 2024.
The fair, which takes place in Italy until December 8, 2024, is one of the key tasks in trade promotion activities under the OCOP Program implementation plan in 2024.
Building Vietnam's national space for OCOP products
The AF-L'ARTIGIANO IN FIERA International Handicraft Fair 2024 is a large, prestigious fair with a scale of more than 10,000 booths from many countries around the world such as: Europe, Asia, America, Africa... The fair is expected to attract more than 1 million visitors and shoppers in nearly 10 days of the fair.
The Vietnam OCOP product space has an area of 200m2, with the participation of 20 business units and nearly 100 OCOP products, handicraft products with export potential of Vietnam. Typical are processed agricultural products (tea, coffee, cashew nuts, macadamia, lotus products, coconut products, processed fruits...); embroidery, silk, rattan and bamboo products, interior and exterior decoration, carvings, handbags; gift products...
Vietnamese OCOP products attract visitors to the Fair. This is an opportunity for businesses to share their products and learn about and grasp the requirements of Italian and European consumers.
This is the first time the Ministry of Agriculture and Rural Development has organized a Vietnamese national space for OCOP products in Europe. With the theme "Convergence of values - Spreading Culture", combined with product experience and tasting services and activities of displaying images and videos promoting OCOP products associated with typical regional culture and typical rural tourism of Vietnam; the Vietnamese OCOP product space introduces products, receives feedback from customers, including distribution businesses, consumers...
The program aims to introduce visitors to the typical regional culture of Vietnam through the stories of Vietnamese OCOP products. In addition, it supports businesses, cooperatives and OCOP entities to promote, connect information, exchange experiences to help gradually perfect products, promote trade cooperation opportunities in the Italian and European markets.
Source: https://phunuvietnam.vn/dua-san-pham-ocop-chinh-phuc-thi-truong-chau-au-20241202191753504.htm
Comment (0)