Localities and tourism businesses in the province have been flexible, creative and innovative in applying information technology to promote tourism. From there, contributing to bringing the image of Thanh Hoa tourism to a wider range of friends and domestic and foreign tourists.
Thanks to promoting tourism through digital platforms, the number of tourists visiting Ho Dynasty Citadel (Vinh Loc) is increasing.
Mr. Trinh Huu Anh, Deputy Director of the Ho Dynasty Citadel Heritage Conservation Center (Vinh Loc), said: Innovating methods and content, increasing investment in applying modern technology in tourism promotion and advertising activities brings many benefits, which is both systematizing databases and demonstrating professionalism; at the same time, also bringing tourism closer to more markets and potential customers. Therefore, the Ho Dynasty Citadel Heritage Conservation Center has established the website http//www.thanhnhaho.vn. At the same time, launching an emulation movement among all officials, civil servants and employees to participate in promoting and promoting the image of the Ho Dynasty Citadel heritage on the website http//www.thanhnhaho.vn and social networking platforms zalo, facebook; Focus on some contents such as researching photography, making videos, clips, stories, information, posting beautiful images of heritage, impressive check-in points, introducing and promoting heritage images from many different angles to increase richness and diversity; introducing nearby relics; updating information, activities, new points of heritage; OCOP products and typical products of Vinh Loc homeland... Strive to increase the number of visits to the website of Thanh Nha Ho Citadel by 30% each year.
Along with that, the Ho Dynasty Citadel Heritage Conservation Center has built and effectively maintained a 3D heritage tour application on the website http//www.thanhnhaho.vn. With this application, with just a few simple operations on a smartphone, visitors can explore the entire Ho Dynasty Citadel, each specific relic and artifact such as the citadel walls, moats, gates, etc. Thanks to the promotion of digital technology application in tourism development, the number of visitors who know and come to visit and explore the Ho Dynasty Citadel has increased rapidly in recent times.
Nowadays, technology is also the “bridge” that helps tourism businesses strengthen interactive connections with tourists, forming new tours and routes. Therefore, most tourism businesses in the province take advantage of social networks to promote tourism. Many accommodation establishments (especially 3-5 star hotels) also actively participate in the online systems of foreign online travel agencies such as agoda.com, booking.com, traveloka.com, etc.
Mr. Do Huu Phuoc, Manager of Puluong Natura Tourist Area (Ba Thuoc), said: Using social networks to advertise and introduce tourism products helps to attract tourists effectively, expand the market, minimize costs and maximize profits. While old methods of communication and promotion have begun to become outdated, accessing and exploiting this "golden land" is extremely necessary. Therefore, in recent years, Puluong Natura has actively promoted tourism on digital platforms, such as Facebook, YouTube or TikTok. Currently, the Puluong Natura Facebook page established by the unit has attracted 21 thousand followers and regular interactions. On this page, we continuously post images of Puluong Natura tourist area, as well as tourist destinations in Pu Luong, how to book rooms, places to eat,
check-in, means of transport and how to get there... The articles are accompanied by videos and vivid illustrations to attract visitors to like and share. Thanks to the promotion of tourism on digital platforms, Puluong Natura's tourism image is increasingly known to domestic and international tourists, and they also come to visit and stay more.
Promoting tourism through digital platforms is also a method that Thanh Hoa Provincial Youth Union has been directing all levels of the provincial Youth Union to implement effectively. Recently, Thanh Hoa Provincial Youth Union has established youth volunteer teams to disseminate information about historical sites and "red addresses" to build digital maps, digitize documents and artifacts, contributing to the whole province's digitization of 156 historical and cultural relics. Notable among them are youth projects such as "Digital transformation in promoting historical and cultural relics" at Co Phuong Cave Historical Relic Site, Phu Le Commune (Quan Hoa); "Digital transformation in promoting historical and cultural relics" at Pine Forest Historical Site and Scenic Area and Ham Ha Communal House Historical Relic Cluster (Dong Son)... When visitors come to these relics, they only need to scan the QR code with their smartphone to be provided with full information and images of that relic. The digitization of relics that the provincial Youth Union is implementing is also a bridge to bring historical and cultural relics closer to the community, actively contributing to the process of preserving and promoting cultural values, contributing to promoting the image of the locality to a large number of friends and tourists.
It can be seen that promoting tourism through digital platforms is not only effective and fast but also low-cost, even "free" if management units know how to exploit and maximize the potential of social networking sites, websites, and online platforms. Therefore, in recent times, the tourism industry in the province has also promoted digital transformation, applied technology, and used utilities to improve the quality of tourist services. Along with that, it is promoting tourism through social networking sites, receiving feedback from tourists. At the same time, effectively implementing the project of building an electronic information portal on tourism and smart tourism applications on mobile devices in Thanh Hoa province; the project of maintaining the operation of the information system and database to manage tourism activities in Thanh Hoa province... From there, contributing to the increasingly sustainable development of Thanh Hoa tourism.
Article and photos: Nguyen Dat
Source: https://baothanhhoa.vn/doi-moi-cong-tac-quang-ba-du-lich-trong-thoi-dai-cong-nghe-so-226017.htm
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